Social Media Marketing
- Tracy L. Tuten - Sofia University, USA
“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges Panel
The market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
Supplements
Student resources
- Author videos
- YouTube Playlist
- Additional Case Studies
- Weblinks
Lecturer resources
- Testbanks
- PowerPoints
- Instructors Manual
- Additional Case Studies
- Author approved YouTube links
- Downloadable figures and tables
- Canvas Course Cartridge
The book overall covers the topics for the module digital marketing. It has been proposed as a reading list text book to the students.
Excellent explanations throughout, easy to understand.
This book will be essential for two of the courses that I will be teaching on. Business Enterprise and Creativity and Sports Marketing. Great case studies and statistics, structured and displayed with excellent tables and graphs and easy to find the material required.
Adopting this book has helped my students enormously for an ever changing social media landscape and digital world and not forgetting to mention delivering their very practical module assessment.
very thorough introduction to the subject with a good mix of practical advice and scientific discussion
