Social Research Methods

Qualitative and Quantitative Approaches
Second Edition
H. Russell Bernard - Arizona State University, USA
Social Research Methods
March 2012 | 824 pages | Sage US
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Description

This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.

"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina

"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas

"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts…the organization is superb." -Benedict J. Colombi, University of Arizona

Click here to read what The Qualitative Report said about this title.



Contents

Part I: Background to Research

  • Chapter 1. About Social Science
  • Chapter 2. The Foundations of Social Research
  • Chapter 3. Preparing for Research

Part II: Research Design

  • Chapter 4. Research Design: Experiments and Experimental Thinking
  • Chapter 5. Sampling: The Basics
  • Chapter 6. Sampling Theory
  • Chapter 7. Nonprobability Sampling

Part III: Data Collection

  • Chapter 8. Interviewing I: Unstructured and Semistructured
  • Chapter 9. Interviewing II: Questionnaires
  • Chapter 10. Interviewing III: Relational Data - Domains and Networks
  • Chapter 11. Scales and Scaling
  • Chapter 12: Participant Observation
  • Chapter 13. Field Notes and Database Management
  • Chapter 14: Direct and Indirect Observation

Part IV Data Analysis

  • Chapter 15: Introduction to Qualitative and Quantitative Analysis
  • Chapter 16: Analyzing Cultural Domains and Proximity Matrices
  • Chapter 17. Analyzing Qualitative Data I: Applying Logic to Text
  • Chapter 18. Analyzing Qualitative Data II: Grammar Beyond the Sentence
  • Chapter 19. Analyzing Qualitative Data III: Grounded Theory and Content Analysis
  • Chapter 20. Univariate Analysis
  • Chapter 21. Bivariate Analysis: Testing Relations
  • Chapter 22. Multivariate Analysis
  • Appendix A: Table of Areas under a Normal Curve
  • Appendix B: Student’s t Distribution
  • Appendix C: Chi-Square Distribution Table
  • Appendix D: F Table for the .05 Level of Significance

Appendix E: Resources for Social Researchers

Appendix E: Resources for Social Researchers

Additional materials

Description

This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.

"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina

"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas

"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts…the organization is superb." -Benedict J. Colombi, University of Arizona

Click here to read what The Qualitative Report said about this title.



Contents

Part I: Background to Research

  • Chapter 1. About Social Science
  • Chapter 2. The Foundations of Social Research
  • Chapter 3. Preparing for Research

Part II: Research Design

  • Chapter 4. Research Design: Experiments and Experimental Thinking
  • Chapter 5. Sampling: The Basics
  • Chapter 6. Sampling Theory
  • Chapter 7. Nonprobability Sampling

Part III: Data Collection

  • Chapter 8. Interviewing I: Unstructured and Semistructured
  • Chapter 9. Interviewing II: Questionnaires
  • Chapter 10. Interviewing III: Relational Data - Domains and Networks
  • Chapter 11. Scales and Scaling
  • Chapter 12: Participant Observation
  • Chapter 13. Field Notes and Database Management
  • Chapter 14: Direct and Indirect Observation

Part IV Data Analysis

  • Chapter 15: Introduction to Qualitative and Quantitative Analysis
  • Chapter 16: Analyzing Cultural Domains and Proximity Matrices
  • Chapter 17. Analyzing Qualitative Data I: Applying Logic to Text
  • Chapter 18. Analyzing Qualitative Data II: Grammar Beyond the Sentence
  • Chapter 19. Analyzing Qualitative Data III: Grounded Theory and Content Analysis
  • Chapter 20. Univariate Analysis
  • Chapter 21. Bivariate Analysis: Testing Relations
  • Chapter 22. Multivariate Analysis
  • Appendix A: Table of Areas under a Normal Curve
  • Appendix B: Student’s t Distribution
  • Appendix C: Chi-Square Distribution Table
  • Appendix D: F Table for the .05 Level of Significance

Appendix E: Resources for Social Researchers

Appendix E: Resources for Social Researchers

Additional materials

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Social Research Methods

Qualitative and Quantitative Approaches

H. Russell Bernard
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March 2012 | 824 pages | Sage US

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This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.

"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina

"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas

"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts…the organization is superb." -Benedict J. Colombi, University of Arizona

Click here to read what The Qualitative Report said about this title.




Table Of Contents:

  • Part I: Background to Research
  • Chapter 1. About Social Science
  • Chapter 2. The Foundations of Social Research
  • Chapter 3. Preparing for Research
  • Part II: Research Design
  • Chapter 4. Research Design: Experiments and Experimental Thinking
  • Chapter 5. Sampling: The Basics
  • Chapter 6. Sampling Theory
  • Chapter 7. Nonprobability Sampling
  • Part III: Data Collection
  • Chapter 8. Interviewing I: Unstructured and Semistructured
  • Chapter 9. Interviewing II: Questionnaires
  • Chapter 10. Interviewing III: Relational Data - Domains and Networks
  • Chapter 11. Scales and Scaling
  • Chapter 12: Participant Observation
  • Chapter 13. Field Notes and Database Management
  • Chapter 14: Direct and Indirect Observation
  • Part IV Data Analysis
  • Chapter 15: Introduction to Qualitative and Quantitative Analysis
  • Chapter 16: Analyzing Cultural Domains and Proximity Matrices
  • Chapter 17. Analyzing Qualitative Data I: Applying Logic to Text
  • Chapter 18. Analyzing Qualitative Data II: Grammar Beyond the Sentence
  • Chapter 19. Analyzing Qualitative Data III: Grounded Theory and Content Analysis
  • Chapter 20. Univariate Analysis
  • Chapter 21. Bivariate Analysis: Testing Relations
  • Chapter 22. Multivariate Analysis
  • Appendix A: Table of Areas under a Normal Curve
  • Appendix B: Student’s t Distribution
  • Appendix C: Chi-Square Distribution Table
  • Appendix D: F Table for the .05 Level of Significance
  • Appendix E: Resources for Social Researchers

Recent Product Reviews:

“The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students’ favorite thing to discuss in class.”
Erica B. Gibson, University of South Carolina
“Bernard does an excellent job of not only showing how to practice research, but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research.”
Julian Kilker, University of Nevada, Las Vegas
“The book includes a thorough presentation of quantitative and qualitative methods, including formulas and statistics for quantitative methods. Bernard is one of very few methods authors who includes and explains statistical methods, not just the methods used. Moreover, the book is very comprehensive and uses lots of examples to explain the material in depth.”
Monika Ardelt, University of Florida
“The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts that I’m aware of, and the organization is superb. The text contains strong descriptions of positivist versus humanistic traditions and splits in social research. It also includes great detail on how to successfully operationalize research variables. The discussion on theory as a “mechanism” and how to choose problems is easily understood and effective. Moreover, the author’s emphasis on making personal interest a high priority in choosing a research topic is critical and primary.”
Benedict J. Colombi, University of Arizona
'There is considerable detail on the history and philosophical foundations of social and behavioural research, ranging from the ‘what’ to the ‘how-to’ of social research. To make sure the message of each chapter is clearly communicated [Bernard] employs a wealth of examples and reading lists. He also provides the reader with a description of key concepts employed in each chapter.'
Maryam Nazari & G.E. Gorman, University of Tehran & Asia-New Zealand Informatics Associates

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