You are here

Social Responsibility in the Global Market
Share

Social Responsibility in the Global Market
Fair Trade of Cultural Products


July 1999 | 376 pages | SAGE Publications, Inc
"This book unfolds rather like a good novel; it is compelling and convincing. The authors approach their topic with a great deal of background and superb organizational abilities. As the premise unwinds, readers are provided with excellent explanation and justification, as well as real-life accounts of people and their experiences. As a side benefit, the book also yields an admirable example of well-done qualitative case studies that are triangulated effectively with survey methods." --Sara U. Douglas, University of Illinois

Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer's social concerns and the producer's financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability. An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson's treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology. In addition, this book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions.

 
PART ONE: INTRODUCTION TO FAIR TRADE IN THE GLOBAL MARKET
 
Philosophy, Practices and Organizational Culture
 
Scholarly Perspectives for Analysis of Fair Trade
 
PART TWO: INCOME, JUSTICE AND EMPOWERMENT THROUGH FAIR TRADE
 
Ten Thousand Villages
A Mission-Driven Journey  
 
SERRV
Alternative Distribution, Philosophical Considerations and Hard Business Decisions  
 
Pueblo to People
Balancing Politics and Business  
 
Marketplace
Handwork of India 'Soaring with Strong Wings'  
 
Focused Players with Pragmatic Approaches
 
PART THREE: DIVERSE STAKEHOLDERS IN THE SYSTEM OF FAIR TRADE
 
Artisan Producer Groups
'Our Hands Are Our Future'  
 
ATO Consumers
Creative, Practical and Concerned  
 
Challenges in Product Development
 
PART FOUR: CHALLENGES AND OPPORTUNITIES FOR MAXIMIZING SOCIAL RESPONSIBILITY THROUGH FAIR TRADE
 
Strategic Appropriateness for the Global Market
 
The Future for Alternative Trade Organizations

Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

ISBN: 9780761914648
$77.00
ISBN: 9780761914631
$138.00

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.