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Sport Management

Sport Management

First Edition
Edited by:

April 2009 | 256 pages | Learning Matters

This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.

An overview of sport management
Enhance graduate employability in sport
Sports marketing
Financial accountability in sports organisations
Strategic management
Human resource management
Planning, monitoring, controlling and evaluating sports organisations
Sports entrepreneurship
Risk management and the sport manager
Sports development
Managing events
Funding, investment and sponsorship in sport
Sport and the law
Sustainability for sports management

It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)

I am going through a major overhaul of the literature for those sport management classes where I am involved. This process is yet to be concluded.

Professor H. Thomas R. Persson
Management , University of Southern Denmark
November 18, 2015

A great additional course resource for the delivery of event management and the overview of the industry in the UK.

Learners particularly engaged with and adopted the practical advice and philosophy that the book introduces and promotes.

This book was widely used throughout the course and referenced to by all learners.

Miss Gemma Hallett
AACTS, Ystrad Mynach College
June 24, 2014

I'm still searching for a core book on entrepreneurship in sport - this has a chapter - so useful as recommended text.

Mr Michael Bull
Dept of Business & Management Studies, Manchester Metropolitan University
December 20, 2013

A very good book - with key elements used to supplement session content

Mr Stuart Priestley
Sport, Myerscough College
December 3, 2013

This is a very good text and is used on our Sports Events programme.

Mr Timothy Brown
Business School, Chester University
September 13, 2013

A very useful text for undergraduates and postgraduates who may have limited prior experience of this academic discipline.

Mr Paul Salisbury
Sport, Health, Leisure and Nutrition, Leeds Trinity and All Saints
July 23, 2013

A comprehensive key text for level 4 students.

Miss Lisa Binney
Faculty of Sport Business & Enterprise, Southampton Solent University
May 16, 2013

This book provides the essential detail required at undergraduate level within the key sport management strands of human resource, finance, planning, marketing and events. It will prove an essential text for our sport management programme.

Mr Omari Williams
Sport, university of derby buxton
March 12, 2013

Promoting and managing events is a key component through the organisation and operations of events. The book enables you to understand the fundementals of marketing, sponsorship and financial planning in order to put in to real life practice.

Mrs Jaime Guinan
School of Sport & Exercise Science, Worcester University
February 21, 2013

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