Sports Public Relations
- Jacquie L'Etang - Queen Margaret University
- Paul M. Pedersen, Indiana University
"A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer."
- Aaron Smith, RMIT University
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book:
- Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them.
- Shows how and when the sports industry needs PR experts.
- Explores the connection between strategy and communication as they apply to sport and PR.
- Teaches students strategic and critical thinking essential for PR work.
Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice.
A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer.
Jacquie L’Etang’s Sports Public Relations provides insight into the broad functions of public relations in sport at all levels beyond the traditional publicity pigeonhole, while challenging us to consider the PR role in the complex interplay between sport and society. Its rigorous theoretical and ethical discussions are well illustrated with current examples from diverse sports. It will be an asset to sport PR students.
A good introduction to an increasingly important part of the sports-media-cultural complex.
Sports PR is one of the growing employability areas, attracting undergraduates. While lecturing in this academic year 2015-16 I have noticed a considerable increase of interest in the field. Due to this growing curiosity students were provided the scope to witness a live PR watch at rugby and football matches. The idea now is to specifically include sports PR as one of the core components of the module. Hence individual chapters will be adopted for lecture.
Have placed the book on booklist for 2016.
A wonderful book that answers almost all issues in PR and Sport
This book is one of the few books that throughly and systemically discuss sport PRs. Completely distinguised from numerous sport marketing text books, this title attempts to explain sport PR in diverse communication seetings from various theoretical perspectives. An excellet book for the students.
Useful for Event Management studies as well as Sport Relations.
Sample Materials & Chapters
Chapter One: Introducing PR and Sport