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Studying Interpersonal Communication
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Studying Interpersonal Communication
The Research Experience



February 1991 | 184 pages | SAGE Publications, Inc
We have all made judgments, inferences, and generalizations about interpersonal communication. However, our observations are merely the first step in understanding this phenomenon. Studying Interpersonal Communication examines the systematic empirical study of interpersonal communication. Ruth Anne Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, we can learn to become critical consumers of empirical research in interpersonal communication and develop critical thinking about research questions. This handy volume is sure to be a welcome addition for scholars, advanced undergraduate and beginning graduate students, and professionals in interpersonal/speech communication, social psychology, research methodology, and sociology.

 
The Nature of Communication Research
 
Evaluation of the Research Question
 
Internal Validity of a Design
 
External Validity of a Study
 
Operationalizing the Independent Variable
 
Treatment of Subjects
 
Evaluating a Dependent Measure
 
Types of Dependent Measures
 
Describing a Data Set
Central Tendency and Dispersion

 
 
Generalizing from Sample Means to a Population
 
Describing the Association Among Variables
 
Reporting the Study

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Hardcover
ISBN: 9780803933057
$179.00

Paperback
ISBN: 9780803933064
$129.00