'Like water wings for the qualitative research beginner, Successful Qualitative Research: A Practical Guide for Beginners gracefully supports methodological novices until they learn to swim elegantly, on their own, in qualitative waters… As a teacher, researcher or a student, you will want to thank the gifted methodologists Braun and Clarke for making it all seem so easy' Michelle FineThe City University of New York, NY, USA 'This is an admirably useful textbook that provides an uncommonly accessible, practical, and absorbing introduction for beginners to qualitative research' Eva Magnusson Umeå University, UMEÅ, Sweden 'A clear, engaging and intelligent qualitative research guide which will greatly appeal to students new to this area. The authors should be commended for their lively style and attention to often hidden processes and practices involved in successful qualitative research' Brendan Gough Leeds Metropolitan University 'This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners' Lucy Yardley University of Southampton 'Virginia Braun and Victoria Clarke present a clear and comprehensive road map for executing a successful qualitative study. They do so in a very engaging way that really brings the process to life for the reader. This book will be an essential read for anyone contemplating a qualitative research project' Guy Faulkner University of Toronto

'This practical guide refreshingly demystifies the qualitative research process, relentlessly pushing an agenda for uncomplicated but high standards across the board and generously enabling anyone, no matter how inexperienced, to get on with it and do it well. It is the kind of guide that not only says how to do it but that actually shows how to do it, with a myriad of real, reproduced examples, extremely useful tables, boxes, chapter summaries, questions for discussion, exercises and lists of resources including references to a companion website with even more guidance and examples.'

Edith Steffen, Counselling Psychology Review