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The Communication Playbook - Interactive eBook

The Communication Playbook - Interactive eBook

December 2018 | SAGE Publications, Inc

“The best communication textbook I’ve seen.”

—Sean McPherson, Massachusetts Maritime Academy 

Skills for becoming clear communicators, confident speakers, and sharp thinkers.

Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.

A Complete Teaching & Learning Package

SAGE Premium Video

Included in the interactive eBook and available with assessment questions via SAGE coursepacks!
Boost comprehension and bolster analysis with video tools and resources featuring animations of key topics in the chapters, communication scenarios, and sample student speeches. Preview a video now. 

Interactive eBook

Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the print version. 

SAGE coursepacks

FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more.

SAGE edge

FREE online resources for students that make learning easier. See how your students benefit.

SAGE course outcomes: Measure Results, Track Success

Outlined in your text and mapped to chapter learning objectives, SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. See how SAGE course outcomes tie in with this book’s chapter-level objectives at


FREE when bundled! Guide your students through the process of planning, preparing, and practicing their speech—one step at a time. 


Don’t just record – GoREACT! Offer your students an easy, interactive web video tool for recording, video sharing, and evaluating speeches within a secure online platform. 

1. Start Right Here
What is Communication Presense?  
Skill Builder: Wi-Fi ME (It's Not a Question)  
What is Communication?  
Skill Builder: Communication Self-Assessment and Future Me  
Essentials of Communication  
Visualizing the Communication Process in Action  
How Good a Communicator Are You?  
Exploring Diversity: Focus on Hate  
Why Do We Communicate?  
Career Builder: Professional Challenges and Future Me  
Communication Skills: Practice Effective Communication  
2. Having Communication Presence in a Multicultural Society and World
Cultures' Many Faces  
What Happened to the Melting Pot  
Culture and Communication  
Cultures within Cultures  
Ethics and Communication: Through Others' Eyes  
Career Builder: Gen-You and Future Me  
Skill Builder: Assessing Ethnocentrism versus Cultural Relativism  
Dimensions of Culture in Action  
Exploring Diversity: Understanding Other Cultures [eBook Only]  
Technology and Community  
Communication Skills: Practice Communicating Interculturally  
3. The "I" Behind the Eye: Perception and the Self
Perception of the Self, Others, and Experience  
Perceiving the "I" Affects Perception of You  
The Connection between Self-Concept and Behavior  
Skill Builder: Me, You, and Popular and Social Media  
Factors Affecting Self-Concept and Our Outlook  
Ethics & Communication: Combatting Stigma, Stereotypes, and Prejudice  
How to Enhance Self-Awareness  
Skill Builder: Symbolizing the Self  
Career Builder: Work Places and Faces  
Barriers to Perceiving Yourself and Others Clearly  
Skill Builder: Can Future Me Be Stereotype Free? [eBook Only]  
Skill Builder: Assessing the Nature of Fact-Interference Confusions [eBook Only]  
Gender, Self-Concept, and Perception  
Culture, Self-Concept, and Perception  
Exploring Diversity: Assessing Your Preference for "I" versus "We"  
Self-Concept, Perception, and Technology  
Communication Skills: Practice Improving Perception of the Self and Others  
4. Communicating with Words: Helping Minds Meet
Language Is Alive: We Use Words to Share Meaning  
Problems with the Communication of Meaning  
Ethics and Communication: Looking at Language [eBook Only]  
Skill Builder: A Time Capsule for Words  
Barriers to Understanding: Patterns of Misccommunication  
Career Builder: "The Name Game"  
Skill Builder: Political Correctness and Free Speech  
Culture and Language  
Gender and Language  
Ethics and Communication: The Words We Choose  
Ethics and Communication: More Words We Choose [eBook Only]  
Words and Power  
Profanity and Obscenity  
Technology and Language Use  
Communication Skills: Practice Thinking Critically about Language Use  
5. Nonverbal Messages Speak
Characteristics of Nonverbal Communication  
Skill Builder: Nonverbal Self-Assessment [eBook Only]  
Functions of Nonverbal Communication  
Types of Nonverbal Communication  
Career Builder: The Ethics of Achieving Status  
Skill Builder: Assessing Your Use of Time  
Skill Builder: Assess Your General Knowledge of Nonverbal Cues [eBook Only]  
Truth, Deception, and Nonverbal Cues  
Gender and Nonverbal Behavior  
Culture and Nonverbal Behavior  
Technology and Nonverbal Communication  
Skill-Builder: Assessing Your Virtual Presence  
Communication Skills: Practice Using and Observing Nonverbal Cues  
6. Listening, Feedback, and Critical Thinking
Listening and Communication  
Types of Listening  
The Stages of Listening: More than meets the Ear  
More on the Ethics of Listening: Identifying Problem Behaviors  
Ethics and Communication: Talk, Talk, Talk  
Responding with Feedback  
Skill Builder: Looking at Faulty Listening and Future Me  
Career-Builder: Cultural Implications of Feedback  
Skill Builder: "I" Not "You, Plus Future Me" [eBook Only]  
The Importance of Critical Thinking  
Gender and Listening Style  
Ethics and Communication: Would You Ask for and Listen to Directions?  
Cultural Influences on Listening  
Technology's Influence on Listening and Critical Thinking  
Skill Builder: Listening Gains and Losses [eBook Only]  
Exploring Diversity: Questions for Global Listeners [eBook Only]  
Communication Skills: Practice Listening Skills  
7. Understanding Relationships
What Is an Interpersonal Relationship?  
Skill Builder: A Self-Assessment of My Relationships  
Conversing: Connecting through Interpersonal Dialogue  
Career Builder: The Grapevine and the Gossip Mill  
Relationships Differ in Breadth and Depth  
Analyzing Relationships  
Lying, Trust, and Relationships  
Ethics and Communication: Self/Other Reflection  
Laughter as Interpersonal Tool  
Gender and Relationships  
Culture and Relationships  
More on Technology and Relationships  
Communication Skills: Practice Improving Interpersonal Relationships  
8. Person to Person: Handling Emotions and Conflict
Five Factors Contributing to Relationship Interest  
Understanding the Uncertainty Factor  
Types of Relationships  
Skill Builder: My Family Network  
Career Builder: What Attitude Do You Bring to Work?  
Emotions and Relationships  
Skill Builder: The Expression of Angry Feelings  
Skill Builder: More Expression of Angry Feelings [eBook Only]  
Ethics and Communication: Rx for Emotional Contagion  
Expressing and Sharing Feelings  
Experiencing Relational Conflict  
Skill Builder: Assessing My Conflict-Handling Abilities [eBook Only]  
Skill Builder: Assessing My Verbal Aggressiveness and Future Me [eBook Only]  
Skill Builder: Assessing Past Conflict Producing Situations and Future Me [eBook Only]  
Technology, Relationships, and the Communication of Emotion  
Ethics and Communication: Computing Relationship Stats  
Communication Skills: Practice Handling Feelings Effectively  
9. Team Work: Strategies for Decision Making and Problem Solving
Groups, Teams, and You  
Characteristics and Components of Groups  
Using Groups to Make Decisions and Solve Problems  
Ethics and Communication: Golden Rules of Decision Making  
Understanding the Roles Group Members Play  
Understanding Group Member Relationships  
Decision-Making in Groups: Reaching Goals  
Exploring Diversity: Group Polarization  
Gender, Culture, Technology and Group Interaction  
Career Builder: What Can We Learn from Online Speak?  
Communication Skills: Practice Tips for Improving Group Communication  
10. Leading Others and Resolving Conflict
Approaches to Leadership: The Leader in You  
Career Builder: Shakespeare, Pop Culture, and Leadership Lessons  
Theories of Leadership  
Leading the Way through Conflict Management  
Skill Builder: Conflict Self-Assessment [eBook Only]  
Skill Builder: What Kind of Thinker Are You?  
The Influence of Gender, Culture, and Technology on Leadership and Conflict Management  
Exploring Diversity: Which Cultural Differences Affect a Group's Functioning? [eBook Only]  
Ethics and Communication: My Way or the Highway  
Exploring Diversity: Win-Win  
Communication Skills: Practice Tips for Ethical Conflict Management  
11. Public Speaking and You
Building Public Speaking Confidence  
Career Builder: TED's Got Talent  
Skill Builder: Self-Assessment of Speaking Anxiousness  
Skill Builder: Tense and Relax [eBook Only]  
Approaching Speech Making Systematically: A Primer for Giving Your First Speech  
Analyze Yourself  
Analyze Your Audience  
Ethics and Communication: The Magic Bullet of Speech Making  
Analyze the Occasion  
Select Your Topic  
Narrow the Topic and Clarify Your Purpose  
Skill Builder: Topic Cone [eBook Only]  
Skill Builder: Score Your Subject  
Communication Skills: Practice Tips for Improving Speech Preparation  
12. Researching, Supporting, and Outlining Your Speech
Research Your Topic  
Career Builder: What Do They Know?  
Select the Best Support Possible  
Skill-Builder: Reliable Sources & Support  
Linear and Configural Formats  
Skill Builder: Speaker's Choice [eBook Only]  
Ethics and Communication: Sound Bites with Bite  
Exploring Diversity: Is Attention Cultural?  
Outlining Your Speech: Building a Speaking Framework  
Beginnings and Endings  
Communication Skills: Practice Tips for Speech Design and Organization  
13. Using Presentation Aids and Delivering Your Speech
Selecting and Preparing Presentation Aids  
Ethics and Communication: Visually Speaking  
Skill-Builder: Evaluating a PowerPoint Presentation  
Preparing to Speak  
Career Builder: Can You Make It Bite-Size?  
Exploring Diversity: Culture and Delivery [eBook Only]  
Presenting: Keys to Remember  
Beyond the Presentation: Assessing Your Effectiveness  
Communication Skills: Practice Tips for Evaluating Your Speech  
14. Informative Speaking
Sharing and Conceptualizing Information  
Types of Informative Presentations  
Ethics and Communication: What Can You Do to Handle the Glut of Information?  
Career Builder: Assessing the Effects of Information Overload  
Exploring Diversity: Conveying Information to Diverse Audiences [eBook Only]  
Skill Builder: Assessing an Informative Speech  
Guidelines for Informative Speakers  
Communication Skills: Practice Tips for Achieving Informative Speaking Goals  
15. Persuasive Speaking
The Purpose of Persuasion  
Types of Persuasive Speeches  
Exploring Diversity: Persuasion and Assumed Similarity [eBook Only]  
Understanding Monroe's Motivated Sequence  
Persuading Responsibly, Strategically, and Credibly  
Ethics and Communication: Big and Little Lies  
Career Builder: Building My Persuasive Credibility in My Community [eBook Only]  
Guidelines for Persuading Effectively  
Skill Builder: Climbing the Motivation Pyramid [eBook Only]  
Career Builder: Fact Checking Pinocchio at Work and in Public Life  
Communication Skills: Achieving Persuasive Speaking Goals  
The Employment Interview: Beyond Casual Communication  
Career Builder: What Piques Interest in a Career?  
Securing the Interview: Tools and Tasks  
Ethics & Communication: Resume Passing and Poaching  
Conducting an Interview  
Skill Builder: Wake-Up Calls and Future Me  
Skill Builder: Let's Get Tough [eBook Only]  
Impression Management and Interviewee Presence  
Exploring Diversity: Voices and Impression Management  
Looking at the Law: Illegal Interview Questions  
Diversity, Technology, and the Interview  
Communication Skills: Practice Tips for Effective Interviewing  
Key features
  • “Skill-Builders” learning activities empower students to practice and improve their communication skills by placing students in everyday situations, encouraging students to assess their own and others’ face-to-face and digital communication practices, and offering strategies that students can practice to communicate more effectively.
  • “Career-Builders” exercises and checklists connect communication skills to careers success by providing insights into the types of skills employers seek such as the ability to speak so that others listen, listen when others speak, adapt to differences in cultural perspectives, handle conflicts and solve problems, and make sound decisions. 
  • “Exploring Diversity” activities encourage students to think critically about how different cultures and genders communicate and puts these differences into context so students develop a more global perspective.
  • “Ethics and Communication” discussions help students define for themselves the meaning of “ethical communication” by guiding them through various ethical quandaries that question the moral principles, values, and beliefs of society.
  • SAGE coursepacks allows instructors to import high-quality content into their school’s learning management system (LMS) with no access codes.
  • SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, a customizable action plan, and more, in one easy-to-use online environment.
  • SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. By clearly defining and benchmarking the knowledge and skills students are expected to achieve upon completion of your course, SAGE course outcomes help you track and measure student success. See how outcomes tie in with this book’s chapter-level objectives.




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ISBN: 9781544355870