You are here

The Globalization of Nothing 2

The Globalization of Nothing 2

January 2007 | 264 pages | SAGE Publications, Inc
The Globalization of Nothing is back in a revised and completely updated edition, with an even greater emphasis on the processes of globalization and how they relate to McDonaldization. As before, this book is structured around four sets of concepts addressing the issues of: "places/non-places," "things/non-things," "people/non-people," and "services/non-services." By drawing upon salient examples from everyday life, George Ritzer invites the reader to examine the nuances of these concepts in conjunction with the paradoxes within the process of the globalization of nothing. Critical questions are raised throughout, and the reader is compelled not only to seek answers to these questions, but also to critically evaluate the questions as well as their answers.

New to This Edition
  • Features a greater emphasis on the main topic of globalization: A new first chapter offers an introductory overview of globalization and globalization theory, outlining the unique ways in which these topics are addressed throughout the text.
  • Offers a new way to conceptualize and theorize about globalization: This edition delves into two subprocesses of globalization—“glocalization” and “grobalization.”
  • Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as on the role of branding.
  • Uses a nontechnical and accessible style with many global examples: The examples in this book are drawn from everyday life and a global consumer culture that are readily recognizable to students.
  • Shorter and more concise in response to reviewer feedback.

Intended Audience
This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy in sociology departments as well as in related courses in departments of political science or economics.

Contributor to the SAGE Teaching Innovations and Professional Development Award

Find out more at

About the Author
1. Globalization: A New Conceptualization
Key Topics in the Study of Globalization

Globalization Theories

Glocalization and Grobalization

Grobalization: The Major Processes

Glocal, Grobal, and Local

2. Nothing (and Something): Another New Conceptualization
Defining Nothing

Defining Something

The Something-Nothing Continuum

Globalization and the Dimensions of Nothing

3. Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices
Nonplaces (and Places)

Nonthings (and Things)

Nonpeople (and People)

Nonservice (and Service)

Relationships Among the Nullities

An Illustrative Excursion to the Movies

4. Nothing: Caveats and Clarifications
Conceptual Aids to Understanding Nothing

Some Paradoxes

The Social Construction of Nothing

The Economics of Nothing (and Something)

In Defense of Nothing

5. The Globalization of Nothing
Elective Affinities

Grobalization: Loose Cultural and Tight Structural Forms

The Grobalization of Nothing: Enabling Factors

6. Theorizing Glocalization and Grobalization
Theorizing the Globalization of Culture

Analyzing Sport: Use and Abuse of the Concept of Glocalization

Analyzing McDonaldization Anthropologically: More Use and Abuse of Glocalization

Thinking About the Fate of the Local

Contributions to Cultural Theories of Globalization

7. The Globalization of Consumer Culture---and Global Opposition to It
Elements of Consumer Culture

Driving Forces Behind the Globalization of Consumer Culture

The Role of Branding

Beyond the Usual "Consumer" Suspects

Global Attacks on the Symbols of American Consumer Culture

The Globalization of Nothing and September 11, 2001

8. Loss Amidst Monumental Abundance---and Global Strategies for Coping With It
Theory and the Paradoxes of Consumer Culture

Loss Amidst Monumental Abundance

Strategies for Overcoming the Sense of Loss


"This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find ways to deal with its pernicious aspects."

Savannah Jones

Perfect for any contemporary theory surrounding the phenomena of globalisation.

Mr Lewis Simpson
Department of Health & Social Studies, Grimsby Institute of HE & FE
June 16, 2015

Clear and concise conceptualization of globalization written in a very accessible style for UG students.

Dr Anthony Bush
School for Health, Bath University
October 29, 2015

A very interesting, accessible and comprehensive book.

Dr Svetlana Stephenson
Dept of Applied Social Sciences, London Metropolitan Uni (North Campus)
January 9, 2013

The book perfectly fits when speaking about global trends of consumption and global consumer culture. For this course, the following chapters are essential: Chapter 3 - Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices (obligatory reading for course part about Consumer culture) and Chapter 7: The Globalization of Consumer Culture - and Global Opposition to it (obligatory reading for course part about Consumer culture).

Dr Egle Butkeviciene
Department of Sociology, Kaunas University of Technology
November 12, 2009

For instructors

Select a Purchasing Option

Rent or Buy eBook
ISBN: 9781452239095

ISBN: 9781412940214

ISBN: 9781412940221