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The SAGE Handbook of International Corporate and Public Affairs
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The SAGE Handbook of International Corporate and Public Affairs

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March 2017 | 728 pages | SAGE Publications Ltd

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:

  • Foundations of PA
  • PA and its relationship to other Key Disciplines
  • Emerging Trends in PA
  • The Regional Development and Application of PA
  • Case Studies of PA in Action
  • Tactical Approaches to Executing PA.

Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.


Phil Harris & Craig S. Fleisher
Introduction: The Continuing Development of International Corporate and Public Affairs
 
SECTION ONE - ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRS
John Mahon
Introduction to Section One
Craig S. Fleisher
Chapter 1: Corporate Public Affairs: Revisiting the Development of a Field
Duane Windsor
Chapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs
Richard McGowan
Chapter 3: Examining the Public Affairs Scholarship: What We’ve Learned (& still don’t know) from the Empirical Studies of Public Affairs
Fruzsina M. Harsanyi & Geoff D. Allen
Chapter 4: Achieving the Strategic Potential of Public Affairs
Shannon Blair Creighton & Martin Meznar
Chapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane?
 
SECTION TWO - EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINES
Phil Harris
Introduction to Section Two
Howard Viney, Paul Baines & Laura Stegen
Chapter 6: Public Affairs and Marketing
Ian N. Richardson
Chapter 7: International Relations and Public Affairs
Alberto Bitonti
Chapter 8: Public Affairs and Political Philosophy
Amy D. Meli and Edward A. Grefe
Chapter 9: Public Affairs and Information Science/Systems
Simon Bryceson and Simon Levitt
Chapter 10: Public Affairs and Ecology
Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski
Chapter 11: Political Marketing and Public Affairs
Mordecai Lee
Chapter 12: The Practice of Public Affairs in Public Administration
 
SECTION THREE – KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRS
John Holcomb
Introduction to Section Three
Catie Snow Bailard
Chapter 13: Public Affairs, Digital Media, and Tech Trends
Michael Hadani
Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges
Laura Bernal-Bermudez & Tricia D. Olsen
Chapter 15: Business, Human Rights, and Sustainable Development
Justin Greenwood
Chapter 16: The Regulation of Lobbying Activity
Shannon A. Bowen
Chapter 17: Values, Ethics and Professionalism in Public Affairs
Jeffrey A. Hart
Chapter 18: Globalization and Multinational Corporations
 
SECTION FOUR – REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC AFFAIRS
Carla Millar
Introduction to Section Four
Rinus van Schendelen
Chapter 19: Public Affairs in the Uncommon European Union
Alberto Bitonti and Phil Harris
Chapter 20: Public Affairs in Europe
John Mahon
Chapter 21: Public Affairs in North America
Andréa Cristina Oliveira Gozetto and Clive S. Thomas
Chapter 22: Public Affairs in Latin America
Ronel Rensburg and Olebogeng Selebi
Chapter 23: Public Affairs in South Africa
Geoff Allen
Chapter 24: Public Affairs in Australia and Oceania
Andrew Hughes
Chapter 25: Public Affairs in East and Southeast Asia
 
SECTION FIVE – TACTICAL APPROACHES TO EXECUTING PUBLIC AFFAIRS
Craig S. Fleisher
Introduction to Section Five
William D. Oberman
Chapter 26: Lobbying Resources and Strategies
Craig S. Fleisher
Chapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice
John M. Holcomb
Chapter 28: Influencing the Legal and Judicial Process
John Mahon
Chapter 29: Corporate Issues Management
Irina Lock & Peter Seele
Chapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation
Arco Timmermans
Chapter 31: Making and Managing Lobbying Coalitions
 
SECTION SIX – CASE STUDIES OF PUBLIC AFFAIRS IN ACTION
Danny Moss
Introduction to Section Six
Clive Thomas & Kristina Klimovich
Chapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs
David Irwin & Kariuki Waweru
Chapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy
Conor McGrath
Chapter 34: Lessons in Lobbying Regulation from the UK and Ireland
Koji Haraguchi & Ronald J. Hrebenar
Chapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa
Goodluck Charles
Chapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania
Gianluca Vinicio Aguggini
Chapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013

Serious academic reflection on the international practice of public affairs management should be a necessary and integral part of business and management school study, urge Phil Harris and Craig Fleisher in their latest volume on the discipline. Bringing together international case studies and theoretical analyses, while linking public affairs to other disciplines and practice, and identifying new trends, the authors have assembled a wide range of international contributors to provide a comprehensive overview of public affairs management which will become a valuable text-book for teaching purposes at undergraduate and taught postgraduate levels.

Leighton Andrews
Professor of Practice in Public Service Leadership and Innovation, Cardiff Business School

From the definition and concept of global public affairs, through to campaign design, implementation and measurement this handbook adds weight and value to current debate and future thinking. It’s essential not just for those who study what public affairs is, but those who put the theory into practice at the frontline every day. A must-read publication for every globally-minded government relations and corporate affairs professional whether they’re operating in London, Washington DC, Kenya or Korea.

Craig Hoy
Executive Director, PublicAffairsAsia

Many organizations who never dreamed of having to pay attention to the public policy arena not just in the United States, but across the globe. If they don't engage, they must resign themselves to letting lawmakers and regulators make decisions for them on market growth, employee relations and even their organizational culture. The Handbook of International Corporate Andy Public Affairs by Craig Fleisher and Phil Harris can help these organizations, as well as veteran public policy practitioners. Read this book and you will understand the forces that are impacting your organization and how to engage in the process in a thoughtful, results-oriented way.

Amy Showalter
The Showalter Group and Author of 'The Underdog Edge'

Public Affairs practitioners the world over continue to benefit from Craig Fleisher’s tenacity.  Undeterred by a field that stubbornly defies description and measurement, Fleisher presses ahead on his three-decade journey of discovery to understand the practice that sits at the nexus of business government relations.  His observations and insights are fresh and will resonate  equally with new entrants to the field as with those of us who have followed his work over the years.  

Randall Pearce
Managing Director, THINK: Insight & Advice Pty Ltd

The Sage Handbook of International Corporate and Public Affairs was a remarkable initiative and this new edition builds on that achievement. It is comprehensive in scope, lucid in execution: it covers everything from ethics and philosophy to politics and lobbying and ecology. Yet it never neglects also the issues of application and operation, particularly grounded via numerous case studies. Across its thirty-seven chapters it establishes unique credentials to fit on the bookshelf of anyone with a serious interest in the area either as scholar or practitioner. 

A truly monumental achievement, the Handbook speaks equally to theoretician and pragmatist. This compendium is a stimulating work but also a cosmopolitan one, international in focus and inter-disciplinary in range, and yet also exhibiting an urgent sense as to how and why the field is evolving, not least via the digital revolution. A splendid and necessary book.

Nicholas O’Shaughnessy
Professor of Communications, Queen Mary, University of London

From the history of the “discipline” to fascinating case studies across continents...Harris and Fleisher make a solid call for PA to be taught at business schools across the globe. They are right, and they should make the call louder as research from the United States indicates how vulnerable many corporations are to reputational risk and yet spend so little on finding out the cause before it is a crisis and then pay a small fortune in trying to mop it up. Often, the mopping up is just a waste of a crisis and an expensive one... If the “Art” of Public Affairs had a manifesto, indeed had cheer leaders and a run for office, then Harris and Fleisher would be in the vanguard as they have been for a huge number of years.

Rob McLoughlin OBE
Journal of Public Affairs

Without question the SAGE Handbook of Corporate and Public affairs is the most comprehensive work ever produced about public affairs management and is richly rewarding for both practitioners and academics in the field.

Geoff Allen
Chairman, Centre for Corporate Public Affairs
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ISBN: 9781446276112
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