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The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic

Edited by:

Marketing Theory

November 2018 | 800 pages | SAGE Publications Ltd

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. The handbook consists of ten sections and approximately 40 individual chapters:

1        Introduction and Background (Robert Lusch and Stephen L. Vargo, US)
2        Value Cocreation (Janet McColl-Kennedy, Australia)
3        Actors and Practices (Hans Kjellberg, Sweden and Suvi Nenonen, New Zealand)
4        Resource Integration (Linda Peters, UK)
5        Service Exchange (Melissa Akaka, US)
6        Institutions and Institutional Arrangements (Michael Kleinaltenkamp, Germany)
7        Service Ecosystems (Irene Ng, UK)
8        Service Innovation (Marja Toivonen, Finland)
9        Midrange Theory (Rod Brodie, New Zealand)
10      Selected Applications (Kaj Storbacka, New Zealand)

SECTION 01: Introduction and Background
Robert F. Lusch & Stephen L. Vargo
1. An Overview of Service-Dominant Logic
Stephen L. Vargo & Fred W. Morgan
2. Services in Society and Academic Thought: An Historical Analysis [Reprint]
Stephen L. Vargo & Kaisa Koskela-Huotari
3. Why Service-Dominant Logic?
SECTION 02: Value Cocreation
Janet McColl-Kennedy & Lilliemay Cheung
4. Value Cocreation: Conceptualizations, Origins, and Developments
Pennie Frow & Adrian Payne
5. Value Cocreation: An Ecosystem Perspective
Hope Schau, Albert M. Muñiz Jr. & Melissa Archpru Akaka
6. The Cocreation of Brands
Anu Helkkula, Apramey Dube & Eric Arnould
7. The Contextual Nature of Value and Value Cocreation
SECTION 03: Service Exchange
Melissa Archpru Akaka & Jennifer Chandler
8. Reframing Exchange: A Service-ecosystems Perspective
Patrick Murphy & Gene Laczniak
9. Ethical Foundations for Exchange in Service Ecosystems
Satoko Suzuki & Yutaka Yamauchi
10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens
Angeline Nariswari
11. How Service Exchange Drives Market (Re)Formation
SECTION 04: Service Ecosystems
Irene Ng & Susan Wakenshaw
12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy
Philip Godsiff, Roger Maull & Phil Davies
13. Systems Behavior and Implications for Service-Dominant logic
Irene Ng, Paul Maglio, Jim Spohrer & Susan Wakenshaw
14. The Study of Service: From systems to ecosystems to ecology
Javier Reynoso, Sergio Barile, Marialuisa Saviano & Jim Spohrer
15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective
SECTION 05: Institutions and Institutional Arrangements
Michael Kleinaltenkamp
16. Institutions and Institutionalization
Ingo Karpen & Michael Kleinaltenkamp
17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective
Jaakko Siltaloppi & Heiko Wieland
18. Institutional Change in Service Ecosystems
Jörg Sydow, Olivier Berthod & Markus Helfen
19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence
SECTION 06: Resources and Resource Integration
Linda Peters
20. Resource Integration: Concepts and Processes
Helge Löbler
21. The Sustainability of Service Ecosystems
Kaisa Koskela-Huotari, Bo Edvardsson & Bård Tronvoll
22. Emergence of Novel Resources in Service Ecosystems
Linda Peters
23. Resource Integration Processes: The Dialectic of Presence and Absence
SECTION 07: Actors and Practices
Hans Kjellberg, Suvi Nenonen & Karim Marini Thomé
24. Analyzing service processes at the micro level: actors and practices
Daniela Corsaro & Lars-Gunnar Mattson
25. Untangling the à priori differentiation of service exchanging actors
Oskar Korkman & Luis Araujo
26. Using practice theory for understanding resource integration in S-D logic: a multinational study of leading-edge consumers
Hans Kjellberg
27. Attending to actors and practices: implications for Service-Dominant logic
SECTION 08: Innovation
Marja Toivonen & Kyoichi Kijima
28. The need for a new innovation paradigm and the contribution of Service-Dominant Logic
Heiko Wieland, Stephen Vargo & Melissa Archpru Akaka
29. A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation
Valtteri Kaartemo, Christian Kowalkowski & Bo Edvardsson
30. Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic
Cristina Mele & Tiziana Russo-Spena
31. A dynamic alternative to linear views on innovation – combining the approaches of practice theory and expansive learning
SECTION 09: Midrange Theory
Rod Brodie & Helge Löbler
32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory
Elina Jaakkola, Jodie Conduit & Julia Fehrer
33. Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm
Jacqueline Pels & Cristina Mele
34. Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective
Peter Ekman & Jimmie Röndell
35. Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and beyond, in central marketing concepts
SECTION 10: Selected Applications
Kaj Storbacka
36. Extending Service-Dominant Logic - outside marketing and inside managerial practice
Julia Jonas & David Sörhammar
37. Extending innovation - from business model innovation to innovation in service ecosystems
Charlotta Windahl & Katarina Wetter-Edman
38. Designing for Service: From Service-Dominant Logic to Design Practice (and vice versa)
Paul Maglio & Chiehyeon Lim
39. Service-dominant logic, service science and the role of robots as actors
SECTION 11: Reflections and Prospects
Evert Gummesson
40. Toward a Grand View of Service: The Role of Service-Dominant logic
Stephen L. Vargo
41. Backward and Forward

To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward.

Professor Shelby D. Hunt
Texas Tech University

This is the most comprehensive book on Service Dominant-Logic from the leading authors of the field. This is the definite reference and source of inspiration for those interested in the changing paradigm of value creation and its potential applications. The topic is more relevant than ever as platforms, disruptive technologies and changing consumer behavior transform business models.

Dr Katri Kallio
VTT Technical Research Centre of Finland

The SAGE Handbook of Service-Dominant Logic is a handy reference that summarizes Steve Vargo & Bob Lusch's influential concept of service-dominant logic.  Including a variety of chapters from notable researchers working in the general area, the handbook expands on Vargo & Lusch's interactive and co-creative view of the economy, in which all value emerges from use, and everything, even goods, may usefully be considered service.

Roland T. Rust
Distinguished University Professor and David Bruce Smith Chair in Marketing, and Executive Director, Center for Excellence in Service, University of Maryland

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