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The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research

The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research

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November 2007 | 400 pages | SAGE Publications, Inc

A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems.  Students and faculty interested in diving into a new statistical topic—such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis—will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.    

Key Features and Benefits

  • Covers a variety of statistical topics, methodologies, and examples tailored specifically for communication researchers and students
  • Provides worked examples to illustrate basic concepts, helping readers make the leap between abstract concepts and specific interpretation of various statistical methods
  • Helps to expand readers' statistical repertoire and to better understand the methods being used increasingly often in the communication literature 

Michael D. Slater, Andrew F. Hayes, Leslie B. Snyder
Chapter 1: Overview
Kristopher J. Preacher, Andrew F. Hayes
Chapter 2: Contemporary Approaches to Assessing Mediation in Communication Research
Kimberly Henry, Michael D. Slater
Chapter 3: Studying Change and Intraindividual Variation: Longitudinal Multilevel and Structural Equation Modeling
Itzhak Yanovitzky, Arthur Vanlear
Chapter 4: Time Series Analysis: Traditional and Contemporary Approaches
Leslie B. Snyder, Ann O?Connell
Chapter 5: Event History Analysis for Communication Research
Itzhak Yanovitsky, Robert Hornik, Elaine Zanutto
Chapter 6: Estimating Causal Effects in Observational Studies: The Propensity Score Approach
R. Lance Holbert, Michael T. Stephenson
Chapter 7: Commentary on the Uses and Misuses of Structural Equation Modeling in Communication Research
Hee Sun Park, William P. Eveland Jr., Robert Cudeck
Chapter 8: Multilevel Modeling: Studying People in Contexts
Thomas W. Valente
Chapter 9: Communication Network Analysis
David Roskos-Ewoldsen, Beverly Roskos-Ewoldsen
Chapter 10: Scaling and Cluster Analysis
Blair T. Johnson, Lori A. J. Scott-Sheldon, Leslie B. Snyder, Seth M. Noar, Tania B. Huedo-Medina
Chapter 11: Contemporary Approaches to Meta-Analysis in Communication Research
Ofer Harel, Rick Zimmerman, Olga Dekhtyar
Chapter 12: Handling Missing Data in Communication Research
Key features

Each chapter:

  • Explains a given method's raison d'etre: the kind of theoretical questions that can be better posed and answered using the method vs. existing alternatives, and/or the kind of methodological problems addressed by the method;
  • Walks the reader through the basic principles of the method, using communication research examples and data sets, and provides references to relevant examples in communication and closely-related literatures;
  • Directs readers who wish to use a given method to the most accessible and appropriate references, with tips and "words to the wise" about issues to be aware of when reviewing and using those references; and
  • Provides ample knowledge so that a reader can determine if a method is appropriate to a research question of interest, what the method can provide in terms of ability to answer key research questions, how to make sense of research articles that use such methods, the basics of how to do such analyses, and where to go for the details necessary to carry out such analyses.

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ISBN: 9781412927901

This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.