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The Social Diffusion of Ideas and Things
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The Social Diffusion of Ideas and Things



November 1999 | 158 pages | SAGE Publications, Inc

Americans once eyed the latest Paris fashions in the hope of being chic; now fashion cool is more likely to be found on the frames of kids from LA and London. In corporate boardrooms, managers and entrepreneurs seek to adopt new ideas from competitors. Government programs aim to combat assorted social ills spread within and between nations. Musical idioms flow between jazz, dance music, and symphony halls. All this commotion about the new, the chic, the cool, and the best prompt some ideas to spread, some ideas to be reinvented through contact with other ideas, and some ideas to languish or die.

This special issue of THE ANNALS, The Social Diffusion of Ideas and Things, devotes its attention to the hows and whys of the diffusion of ideas and things between people, organizations, and cultures. In this issue, discussion if diffusion covers a diverse range of topics:

· Fashionable clothing

· Community outreach

· Industrial pollution

· Political activism

· Morality policy

· Tobacco regulation

· Jazz music

· Diffusion theory

Studies in diffusion provide insights into social processes of innovation and communication of the transmission and adoption of new ideas, new practices, and new technologies. This special issue familiarizes readers with basic hypotheses on diffusion that guide contemporary scholarship and is a useful tool to any social scientist.


 
CONTENTS
Paul Lopes and Mary Durfee
Preface
Diana Crane
Diffusion Models and Fashion
A Reassessment

 
Paul Lopes
Diffusion and Syncretism
The Modern Jazz Tradition

 
Ronald S. Burt
The Social Capital of Opinion Leaders
Thomas W. Valente and Rebecca L. Davis
Accelerating the Diffusion of Innovations Using Opinion Leaders
Donley T. Studlar
Diffusion of Tobacco Control in North America
Christopher Z. Mooney and Mei-Hsien Lee
Morality Policy Reinvention
State Death Penalties

 
David P. Fan and Jennifer Ostini
Human Rights Media Coverage in Chinese East Asia
Mary Durfee
Diffusion of Pollution Prevention Policy
Sarah A. Soule
The Diffusion of an Unsuccessful Innovation
Jeffrey M. Ayres
From the Streets to the Internet
The Cyber-Diffusion of Contention

 
Elihu Katz
Theorizing Diffusion
Tarde and Sorkin Revisited

 
 
Report of hte Board of Directors
 
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