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Thinking Design
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Thinking Design

  • S Balaram - D J Academy of Design, Coimbatore

© 2010 | 288 pages | SAGE Publications Pvt. Ltd

Thinking Design looks at 'design' in its broadest sense and shows how design originates in 'human need' which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service - or process-oriented designs in contrast to product-oriented designs.

The book explores the history of traditional design and its evolution. On one hand it takes the reader through the cultural-roots of design, and, on the other, it explores new technologies and their applications in design.

A remarkable feature of the book is the way its narrative is enlivened with case studies detailing design inventions, interspersed with tales of Mullah Nasiruddin that provide a tongue-in-cheek take on aspects of design.

This book will be an insightful reference for design professionals, academics and students in institutes conducting research on design and for those in the industrial/technical design departments of Engineering colleges.

Gaston Roberge
Foreword
 
Introduction
 
PART ONE: DESIGN, NATURE AND POWER
 
The Wonder that is: The Context for Designing
 
Modern Indian Design: The Roots
 
The Power of Representation: Semiotics for Mass Movement
 
Fitting the Man to the Task: The Design Training Paradox
 
PART TWO: DESIGN: HUMAN PERSPECTIVES AND CONCERNS
 
Design and Rule: Design Colonalisation
 
Politics is not a Four-letter Word: The Impact of State Policies and Politics
 
Tools for Change: Learning from the Artisans
 
For the People, By the People: Design without Designers
 
The Barefoot Designer: Design as Service to Rural People
 
PART THREE: DESIGN: NEW DIMENSIONS AND THE FUTURE: QWER
 
Freedom in Design
 
Leave Well Enough Alone: The Need for Restraint in Designing
 
Invisible Design: The Alternative Approaches
 
PART FOUR: DESIGN REALISATIONS: CASE STUDIES
 
The Case Studies (13 Case Studies)
 
Design Pedagogy in India: A Perspective
 
References
 
Notes on Select Figures
 
Index

This is a book of the author’s reflections and insights, in particular about the practice, learning and teaching of industrial design for India’s rural poor. The language is fluid, and the style informal. The book is thought-provoking, as any good book should be. It would serve its purpose well if it inspires greater interest in, and debate on industrial design in India.

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ISBN: 9788132103141
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