"Beautifully written, clearly structured and brings the professional experience of a seasoned journalist to help readers unravel the complex issues confronting journalism in an age of digital media... deserves a place on every reading list about journalism and in every newsroom"
- Bob Franklin, Professor of Journalism Studies, Cardiff University
The new era of Google, Twitter and Facebook has fundamentally shifted the journalist’s relationship with the audience. User-generated content is both a source for professional journalists and a direct competitor for a reader’s attention. To navigate these new realities, it is imperative for journalism students to master skills in cross-platform writing, and understand the implications on their communication decisions.
This Second Edition of Understanding Journalism tackles these changes head-on. It integrates media and cultural theory with the step-by-step development of writing skills to give students the techniques and the savvy they need to succeed.
Bigger and better, this new edition includes:
- A brand new chapter on who journalists are in the social media age
- Reorganization of skills chapters to bring writing and editing to the fore
- Full coverage and examples on Twitter, social media and SMS formats
- In-depth exploration of the ethical issues raised by new media platforms
- All new exercises, case scenarios and further readings
It is the essential guide for all students of journalism.