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Understanding Research for Business Students
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Understanding Research for Business Students
A Complete Student's Guide

  • Jonathan Wilson - Principal Lecturer in Marketing, Lord Ashcroft International Business School, Anglia Ruskin University

Courses:
Research Methods

December 2021 | SAGE Publications Ltd

 
Part 1: The foundations of business research
 
Chapter 1: Introduction to business research and The Business Research Ladder
 
Chapter 2: Getting started: Choosing your research direction
 
Chapter 3: Searching and critically reviewing the literature
 
Chapter 4: Research philosophies, approaches, strategies and research design
 
Chapter 5: Understanding plagiarism and ethics in business research
 
Part 2: Managing and planning research projects
 
Chapter 6: Individual projects (dissertations)
 
Chapter 7: Work-based projects and researching your own organisation
 
Chapter 8: Working with your supervisor, research participants and organisations
 
Part 3: Data collection methods
 
Chapter 9: Sampling techniques
 
Chapter 10: Using secondary data
 
Chapter 11: Social Media research
 
Chapter 12: Collecting qualitative data
 
Chapter 13: Collecting quantitative data
 
Part 4: Data analysis and dissemination
 
Chapter 14: Analysing and managing qualitative data
 
Chapter 15: Analysing and managing quantitative data
 
Chapter 16: Getting started with IBM SPSS Statistics
 
Chapter 17: Writing up and disseminating your work

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ISBN: 9781473953574
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