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Understanding Research for Business Students

Understanding Research for Business Students
A Complete Student's Guide

  • Jonathan Wilson - Principal Lecturer in Marketing, Lord Ashcroft International Business School, Anglia Ruskin University

Research Methods

December 2021 | SAGE Publications Ltd

Part 1: The foundations of business research
Chapter 1: Introduction to business research and The Business Research Ladder
Chapter 2: Getting started: Choosing your research direction
Chapter 3: Searching and critically reviewing the literature
Chapter 4: Research philosophies, approaches, strategies and research design
Chapter 5: Understanding plagiarism and ethics in business research
Part 2: Managing and planning research projects
Chapter 6: Individual projects (dissertations)
Chapter 7: Work-based projects and researching your own organisation
Chapter 8: Working with your supervisor, research participants and organisations
Part 3: Data collection methods
Chapter 9: Sampling techniques
Chapter 10: Using secondary data
Chapter 11: Social Media research
Chapter 12: Collecting qualitative data
Chapter 13: Collecting quantitative data
Part 4: Data analysis and dissemination
Chapter 14: Analysing and managing qualitative data
Chapter 15: Analysing and managing quantitative data
Chapter 16: Getting started with IBM SPSS Statistics
Chapter 17: Writing up and disseminating your work

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ISBN: 9781473953574

ISBN: 9781473953567