A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

NEW TO THIS EDITION:

• All screenshots and instructions have been updated for the latest edition of Smart PLS software, SmartPLS 3. 
• A thoroughly revised and updated Chapter 7 on Mediator and Moderator Analysis covers more types of mediation, and provides updated explanations and guidelines on moderated mediation.
• The latest research on the nature of composite-based modeling provides a more thorough conceptual foundation for PLS-SEM
• Applications of PLS-SEM with secondary or archival data shows readers even more applications for this approach
• Coverage of model fit, analysis of predictive power, and metrics of model comparison have all been expanded for a richer discussion of PLS-SEM
• Improved guidelines for generating and validating single-item measures for redundancy analyses and determining minimum sample sizes help clarify these steps
• More on the distinction between PLS-SEM and CB-SEM helps readers choose the right technique for their project
• Extended coverage of more advanced concepts helps readers go further with PLS-SEM
• Summaries are now structured by learning outcome for improved organization

 KEY FEATURES:

• Simple instructions give readers the “how-tos” of using the SmartPLS software (www.smartpls.com) to obtain solutions, and prepare manuscripts using PLS-SEM for academic journal submissions.
• Rules of Thumb in every chapter provide guidelines on best practices in the application and interpretation of PLS-SEM.
• A focus on accessibility is reflected through limited equations, formulas, and Greek symbols to facilitate clear understanding.
• Chapters organized around learning outcomes simplify the process of learning the concepts and statistical terms.
• Concepts consistently defined in plain language further facilitate comprehension of methods.