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Advertising Organizations and Publications
A Resource Guide


February 2000 | 360 pages | SAGE Publications, Inc

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest."

—Andy Fenning, Executive Vice President,

Director of Strategic Development,

J. Walter Thompson, New York

"John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising."

—Don E. Schultz, President,

Agora, Inc, Northwestern University

John Philip Jones, best-selling author of What's In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included.

This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library.

  1. How Advertising Works: The Role of Research
  2. The Advertising Business
  3. How to Use Advertising to Build Strong Brands
  4. International Advertising: Realities and Myths
  5. Advertising Organizations and Publications

 
Introduction
 
PART ONE: ADVERTISING ORGANIZATIONS
Diane Foxhill Carothers
Advertising Archives
The University of Illinois  
 
Advertising Archives
Other Collections  
Andrew Brown
The Advertising Association (AA) (UK)
 
The Advertising Council
Paula A Alex
The Advertising Educational Foundation (AEF)
Helga Diamond
The Advertising Federation of Australia (AFA)
 
Advertising Industry Awards
Jim Spaeth
The Advertising Research Foundation (ARF)
 
Advertising Seminars International (asi)
Robert L King
The American Academy of Advertising (AAA)
 
The American Advertising Federation (AAF) and the Advertising Hall of Fame
 
The American Association of Advertising Agencies (AAAA)
 
The American Marketing Association (AMA)
 
Arcature (formerly the Coalition for Brand Equity)
 
The Association of National Advertisers (ANA)
 
The Audit Bureau of Circulations (ABC)
 
British Design and Art Direction (D&AD)
Elizabeth Lascoutx
The Children's Advertising Review Unit (CARU)
 
Competitive Media Reporting (CMR)
 
The Council for Marketing and Opinion Research (CMOR)
 
The Council of American Survey Research Organizations (CASRO)
 
Cox Direct
Annual Surveys of Promotional Practices  
 
The Direct Marketing Association (DMA)
Laurie J Spar
The Direct Marketing Educational Foundation (DMEF)
 
The European Association of Advertising Agencies (EAAA)
 
The European Society for Opinion and Marketing Research (ESOMAR)
Jan Slater
The Federal Trade Commission (FTC) and How It Regulates Advertising
 
The Free-Standing Insert (FSI) Council
 
Genootschap Voor Reclame
Henning Von Vieregge
Gesamtverband Werbeagenturen (GWA)
 
The History of Advertising Trust Archive (HAT)
 
The Incorporated Society of British Advertisers (ISBA)
 
Institut de Recherches d'Etudes Publicitaires (IREP)
John G Sinclair
The Institute of Canadian Advertising (ICA)
Tessa Gooding
The Institute of Practitioners in Advertising (IPA)
 
The International Advertising Association (IAA)
 
The International Advertising Festival, Cannes
 
The International Federation of Periodical Publishers (FIPP)
 
The International Radio and Television Society Foundation (IRTS)
 
The Internet Advertising Bureau (IAB)
 
The Magazine Publishers of America (MPA)
 
The Marketing Science Institute (MSI)
 
The Marketing Society (UK)
 
The Market Research Council
David Barr
The Market Research Society (MRS) (UK)
 
The Market Research Society of Australia (MRSA)
 
The Media Research Club of Chicago (MRCC)
Rana Said
The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising
 
The National Association of Broadcasters (NAB)
 
The National Newspaper Association (NNA)
 
The New Products Showcase and Learning Center (NPSLC)
 
The Newspaper Association of America (NAA)
 
The One Club for Art and Copy
 
The Outdoor Advertising Association of America (OAAA)
 
The Partnership for a Drug-Free America (PDFA)
 
The Point-of-Purchase Advertising Institute (POPAI)
 
The Promotional Products Association International (PPAI)
 
The Promotion Marketing Association (PMA)
 
The Radio Advertising Bureau (RAB)
 
The Second Wind Advertising Agency Network
 
The State Advertising Coalition
 
The Television Bureau of Advertising (TBA)
 
The Traffic Audit Bureau for Media Measurement (TAB)
 
The World Federation of Advertisers (WFA)
 
The Yellow Pages Publishers Association (YPPA)
 
PART TWO: ADVERTISING PUBLICATIONS
 
Admap
 
Advertising Age
 
Adweek Magazines
 
American Demographics (AD)
 
Campaign
 
Commercial Communications
 
The Integrated Marketing Communication Research Journal
 
Interactive Marketing (UK)
 
The International Journal of Advertising (IJOA)
Philip Kitchen
The Journal of Marketing Communication (JMC)
 
Market Leader
 
Advertising Organizations That Publish Journals
United States  
 
Advertising Organizations That Publish Journals
International  
 
PART THREE: POSTLUDE
Philip Jones
The Founding Fathers

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