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Agribusiness and Technology

Agribusiness and Technology
Revolutionizing the Future of Farming

  • Sujit Sahgal - Financial markets professional and author of the book A Wall Street View of Rural India

December 2021 | 264 pages | SAGE Response
The future of farming is here.
Countries all over the world are racing to revolutionize farming. 
Indian agricultural sector, however, is facing several challenges and needs a makeover.   
India should adopt agritech to make farming lucrative on a sustained basis and liberate its farmers. 
Based on the author’s grassroot level discussions with thousands of farmers, entrepreneurs and policymakers, and a deep study of global trends, Agribusiness and Technology deliberates on the future of farming in India. It takes into consideration the farmers’ views and pain points, and pitches modern methods, best practices, effective business models and the use of technology as the best solution to make farming more lucrative, even for the small farmer. It provides a pathway for an early and impactful adoption of the various solutions.

The book will speak to all—social entrepreneurs, venture capital investors, farmers, policymakers and students invested in the Indian agricultural sector and agribusiness.

Foreword by Dinesh Khara
PART I: Framing the Problem and the Solution
In Search of a SOLID Farming Model
Beating the Size Problem
PART II: The Who and How of Farming
Who Will Run the Farms
How Will They Run It
PART III: Understanding Agritech: The Old and the New
Towards a Broad Definition of Technology in Agriculture
Slicing and Dicing Technology
PART IV: Lay of the Land: A Global and Indian Perspective
Mapping the Global Agritech Landscape
The Indian Agritech Landscape
What the Government is Doing and Where It Should Focus
PART V: Ground Stories and Farmer Inputs
What the Farmer Knows and Thinks
Understanding the Farmer’s Pain Points and Looking for the Sweet Spot
PART VI: Closing the Loop with All Stakeholders Together
Bridging the Gaps and Providing a Pathway
A Marriage Made on Earth
How Modern Methods Can Change Agriculture Forever
Appendix: More Ground Stories

Sujit is amongst a rare breed of analytical writers with an unparalleled command of three critical components—the food chain, agricultural technology and economics. The book is an easy-to-read narrative with anecdotes and international best practices combined with a deep dive into the psyche of rural India and a farm-to-fork agritech strategy. Undisputedly, India is on the cusp of an agricultural revolution, so this is a compelling read for anyone interested in the future of India.

Deepak Parekh
Chairman, Housing Development Finance Corporation, India

A Wall Street View of Rural India established Sujit Sahgal as a researcher with his eye on the hoi polloi. The two newbies of 21st century agriculture—youth and agritech, introduced in this book’s last section—find robust wings in the author’s succeeding book, Agribusiness and Technology. The role of these two actors in reshaping agriculture as an agribusiness is well substantiated. The well-tested ‘Sahgal methodology’ of integrating secondary with primary data helps in generating a froth of ground-truth insights. A must-read for all those aspiring to understand new India’s future of farming, assuring you that you will love to read it for its ease and lucidity.

Dr Ashok Dalwai
CEO, National Rainfed Area Authority, and Chairman, Empowered Body, Doubling Farmers’ Income, Ministry of Agriculture and Farmers’ Welfare, Government of India

While the problems facing Indian agriculture are well documented and understood, Sujit Sahgal brings a refreshing ‘onthe-ground and on-the-farm’ perspective to them by going to the grassroots and taking inputs from farmers across the country to understand what will work for them and what will not. This approach makes this book differentiated as it touches upon a very large number of issues, from global experiences to the local landscape, and brings out new and actionable ideas on the use of agritech and best practices for farmers. Its storylike approach also ensures that it will find resonance with stakeholders, including farmers, agribusinesses, academia and policymakers. It is indeed good to see non-agricultural professionals taking a keen interest in this subject.

Suresh Narayanan
Chairman and Managing Director, Nestle India

Technology is now all pervasive, and it is only a matter of time before it becomes an integral part of India’s farming, even in those areas of agriculture in which there is not enough use of technology at present. Mr Sujit Sahgal’s book is relevant to the future of Indian agriculture as it examines the pathways to the options available to make it viable for small farmers also. Anyone interested in the future of Indian agriculture will find this book interesting and relevant.

Siraj Hussain
Visiting Senior Fellow, Indian Council for Research on International Economic Relations; Former Chairman of Food Corporation of India; Former Chief Secretary, Ministry of Agriculture, Government of India

The issue of small farmers’ livelihoods in India is challenging both in policy and practice. This concise and empirical book examines the appropriate role of technology in enabling India’s small farmers to earn a decent livelihood. Sujit is convincing in his argument that farm size is not an issue in the viability of farming. The book dwells on major issues ranging from land leasing to extension, sustainability, producer organization and inclusion. Sujit’s style of weaving concepts and frameworks with short and relevant field-based stories makes the book very engaging for anyone keen on gaining a grounded understanding of globalized Indian agriculture.

Sukhpal Singh
Professor and Chairperson, Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad

Sujit Sahgal’s new book is a wonderful overview of the challenges facing farmers in India and how technology adoption can help transform Indian agriculture and food systems. Omnivore helped pioneer agritech investing in India over the past decade, and we are thrilled to see Sujit’s insights regarding the potential of this sector. If you care about India’s 13 crore farmers, read this book!

Mark Kahn
Managing Partner, Omnivore

It’s rare to find an investment banker possessing a granular understanding of agriculture and also a passion for the sector. Sujit Sahgal has both. Agribusiness and Technology offers a grounded view of the challenges facing Indian agriculture—how to produce more with less input as well as environmental costs amid rising weather uncertainty. It also shows how new digital agriculture technologies can provide solutions by reducing drudgery and attracting our rural youth to stay back and scale up their family farm businesses.

Harish Damodaran
National Rural Affairs and Agriculture Editor, The Indian Express; Senior Fellow, Centre for Policy Research

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ISBN: 9789354791901