Analysing Politics and Protest in Digital Popular Culture
A Multimodal Introduction
- Lyndon Way - University of Liverpool, UK
- Pedagogical features such as chapter objectives, chapter summaries, key concepts and further reading.
- A well-rounded multimodal approach for analysis from all angles; from comments to images, video, audio and GIFs.
- A range of engaging cases and examples: Youtube comments, memes, viral animations, mvideos, fan-made parodies and mash-ups -- often referring to Brexit or Donald Trump's presidency.
Fostering critical insight remains as important an educational goal as ever. This highly accessible and engaging book gives students the tools they need to uncover for themselves the hidden politics of today's digital infotainment labyrinth.
This is the methods book I have been waiting for! Way's book provides the examples I need to connect to my students' lifeworld and interests: YouTube comments, memes, mash ups, music videos and parodies related to a wide range of political protests and issues. With each example, he builds a useful toolbox for conducting systematic, rigorous and transparent critical analysis of digital popular culture... This an accessible introduction to those unfamiliar with the field, but also a very useful starting point for those aiming to brush up on their knowledge of critical theory and methods... providing students with the means to analyze and tease out power and the political in the glittering world of popular culture.