Annmarie Hanlon Cranfield University
Annmarie Hanlon is a Senior Lecturer in Digital Marketing at Cranfield University and a practitioner working with charities, household names and service businesses.
Originally a graduate in French and Linguistics from University of London, Annmarie gained a Master’s in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Post-Graduate Diploma for which she won the Worshipful Company of Marketors’ award for the best results worldwide and subsequently gained a distinction for the Chartered Institute of Marketing’s E-Marketing Award. Her PhD investigated social media marketing within organisations and she was awarded the Mais Scholarship.
As an early adopter, working in ‘online marketing’ since 1990, she is a Senior Examiner in digital strategy, a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. Her research interests include the strategic application of social media in organisations, differences in practice between generations and the technology that makes it happen.
Follow her updates on Twitter @AnnmarieHanlon