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12 Coaching Strategies for Leading Professional and Personal Change

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February 2012 | 208 pages | Corwin

How to use coaching strategies to lead change in any organization

Be a CHANGEMASTER is a practical guide for school and district leaders that provides 12 strategies for overcoming resistance to change. Unlike more theoretical books, this text shows how to adopt a coaching style of leadership as a systemic change strategy.

Numerous examples demonstrate how the strategies used in this book have led to transformational change. These success stories are drawn from the work of professionally certified coaches. Components include

  • Challenging assumptions to prevent them from becoming reality
  • Developing a higher purpose to foster happiness and ensure a positive legacy
  • Confronting negativity by reframing and cultivating optimism
  • Gathering a group to aggregate energy, creativity, and encouragement
  • Using imagery and visualization techniques to improve performance
  • Focusing on the future to overcome the errors of the past and challenges of the present

Coaching is the proven change process, and leaders everywhere need to master the skills and strategies coaches use to transform their organizations efficiently and effectively. This book helps turn executives, managers, and team leaders into motivators and their organizations into winners.

About the Author
1. Challenge Assumptions
Challenge Those Assumptions  
How Assumptions Hold Us Back  
Assumptions Become Reality  
Thinking for Success  
Change Your Thoughts at Any Time  
How to Challenge and Banish Assumptions  
Tips for Success  
2. Have a Higher Purpose
Why Purpose and Happiness Matter  
What Is Your Mission?  
It's Not About the Soap  
What Legacy Will You Leave Behind?  
Finding Meaning in Work and Life  
Leading Yourself and Others to Discover Their Higher Purpose  
Finding Joy  
Your Life's Compass: Creating a Personal Mission Statement  
A Word About Courage  
Tips for Success  
3. Awareness of Limiting Thoughts
What Are Limiting Thoughts?  
Managing Limiting Thoughts and Beliefs  
The Power of Choice  
How to Change Limiting Thoughts to Expanding Thoughts  
A Formula for Freedom  
Direct Your Brain to Change  
Tips for Success  
4. Nix the Negatives and Naysayers
Be Wary of Your Words  
How We Connect  
Confronting Negatives and Naysayers  
Be a Better Listener  
Practical Ways to Nix the Negatives  
Reframing: A Powerful Skill  
When People Won't Budge  
Cultivating Optimism  
Tips for Success  
5. Gather a Group
Why Gather a Group?  
An Inspiring Example  
Asking for Help  
How to Ask for Help  
A Coaching Approach to Leading Groups: "I Have a Group. Now What?"  
How to Coach Groups  
Two Group Coaching Models  
Successful Group Coaching  
Benefits of Group Coaching  
Tips for Success  
6. Emotionally Connect to the Goal
How to Create an Emotional Connection to Your Goal  
The Mind, Body, and Goal Connection  
Tips for Success  
7. Maintain Momentum
Coaching to Action  
Resistance Ahead!  
Shifting from Discussion to Action  
Choosing Courageous Actions  
Maintaining Organization Momentum  
Tips for Success  
8. Ask How Can I?
Become a Possibility Thinker  
How to Develop a Possibility Thinking Mind-Set  
Tips for Success  
9. See Success Smiling
What the Research Says  
Imagery and Visualization Techniques  
Peak Performance Strategies  
How and Why Visualization Is Effective  
A Success Story  
The Science Behind Imagery  
Why Smile?  
Why Seeing Success Smiling Works  
Tips for Success  
10. Turn Talk to the Future
The Future Is Now  
Coach Approach  
Attributes of a Future-Focused Leader  
Self-Talk and Group Talk  
Turning Self-Talk to the Future  
Turning Talk to the Future With Groups  
Tips for Success  
11. Expect and Welcome Discomfort
A Personal Example  
Why Discomfort Is Good  
Taking Charge of Discomfort  
Managing Fear  
Tips for Success  
12. Remain Relentlessly Focused
Narrow the Focus  
Meditation Helps Focus  
Multitasking Is Out: Focus Is In  
Why Stop Multitasking?  
Saying No  
Letting Go  
Pay Attention to Your Attention  
Tips for Success  
13. Conclusion
Underlying Coaching Concepts  
Tool.01 Challenge Assumptions Tool  
Tool.02 Have a Higher Purpose Tool 1: My Joyfinder  
Tool.03 Have a Higher Purpose Tool 2: A Starter Set of Questions  
Tool.04 Have a Higher Purpose Tool 3: Creating a Personal Mission Statement  
Tool.05 Examining Limiting Thoughts Tool  
Tool.06 Nix the Negatives and Naysayers Tool 1: A to Z Uplifting Words  
Tool.07 Nix the Negatives and Naysayers Tool 2: Noticing the Negatives  
Tool.08 Gather Your Group Tool  
Tool.09 Emotionally Connect to Your Goal Tool 1  
Tool.10 Emotionally Connect to Your Goal Tool 2: Words That Evoke Positive Emotions  
Tool.11 Maintain Momentum Tool  
Tool.12 Ask How Can I? Becoming a Possibility Thinker Tool  
Tool.13 See Success Smiling Tool  
Tool.14 Turn Talk to the Future Tool  
Tool.15 Expect and Welcome Discomfort Tool  
Tool.16 Remain Relentlessly Focused Tool  
Tool.17 Be a CHANGEMASTER Tool  


“Rarely have I seen a book about change theory written to address the unique and problematic structure of public schools. This book does it with style and is a wonderful addition to every educator’s library!”

Kay Teehan, Technology Resource Specialist
Polk County Schools, Lakeland, FL

“This book provides practical strategies for leading others down the path of professional and personal change—a great journey!”

Mary Ann Hartwick, Principal
Litchfield Elementary School, Litchfield Park, AZ

“The author explains how sometimes it is necessary to work with individuals and with small groups. She is right on regarding every aspect about how important this is."

Alice Manus, Assistant Principal of Academics: Curriculum, Instruction, Guidance, and Counseling
Soldan International Studies High School, St. Louis, MO

"In Be a CHANGEMASTER: 12 Coaching Strategies for Leading Professional and Personal Change, Karla Reiss examines the steps and strategies involved in making effective and lasting personal and professional change. Prior to founding Change Place, Reiss served as a school administrator and experienced the change process in a variety of educational settings.

As Reiss explains early on, the focus of the book is slightly different than many other books written about the change process. 'The body of knowledge this book is based on is derived from the field of professional coaching, and not from research on brain function, not from years of formal research into the change process.'

As indicated in the title, the book reviews 12 strategies for change that range from challenging current assumptions within your organization to maintaining forward momentum and action once the change process is underway. Each chapter ends with a very informative summary section and provides the reader with a list of key concepts.

Reiss also provides a variety of templates and forms that could be easily used to promote discussion within your group. Any school leader interested in learning more about developing lasting change should find this book useful."

The School Administrator Magazine, September 2013
Key features
The book will contain many success stories from the field. Readers can be assured the experiences shared in this book stem from the work of professionally certified coaches. They will inspire school leaders to consider (or reconsider) coaching as what it is . . . a powerful strategy for successfully mastering change. It will also contain tools and template for processing the strategies; at least one for each chapter or strategy.

Each chapter will include:
• examples and stories from the field
• practical tools and templates to extend the learning experience or to use in staff and planning meetings
• keys to success

Sample Materials & Chapters



Chapter 1: Challenge Assumption

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ISBN: 9781412997454

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