Designed as a core textbook for the students of finance, Behavioural Finance discusses the theoretical concepts of investment behaviour in the dynamic environment of financial markets. It explains the role and impact of psychological biases and sociological influences underlying the financial behaviour of both individual and institutional investors. Through the use of case studies and real-life examples, primarily from emerging economies like India, the book explores the psychology of individual investors and market experts such as financial analysts and portfolio managers. It discusses how key market players make decisions and shows that every behavioural inconsistency can cumulate to market anomalies.The highlight of this book is the inclusion of contemporary issues such as the role of weather, emotional state of mind, religion and culture in investment decisions and the emphasis on upcoming areas in this discipline such as neurofinance and emotional finance.
Key Features:• Focuses on both past and contemporary research findings to simplify theories and concepts.
• Provides psychological insights to investors and practitioners to identify their biases in financial decision-making process.
• Module-based chapterization for better understanding of concepts.