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Qualitative Content Analysis in Practice

Qualitative Content Analysis in Practice

March 2012 | 280 pages | SAGE Publications Ltd

This book takes students step-by-step through the process of doing qualitative content analysis.  Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding.

Introduction: What Is Qualitative Content Analysis?
What Is Qualitative about Qualitative Content Analysis?
Will Qualitative Content Analysis Work for Me? Decision Aids
The Coding Frame
Building a Coding Frame
Strategies for Building a Data-Driven Coding Frame
Segmentation and Units of Coding
Trying It Out: The Pilot Phase
What to Keep in Mind: Evaluating Your Coding Frame
The Main Analysis Phase
How to Present Your Results
Using Software in Doing Qualitative Content Analysis

This book provides a well written, clear and detailed account of QCA, highlighting the value of this research method for the analysis of social, political and psychological phenomena
Tereza Capelos
University of Surrey

Schreier writes clearly and with authority, positioning QCA in relation to other qualitative research methods and emphasising the hands-on aspects of the analysis process. She offers numerous illuminating examples and helpful pedagogical tools for the reader. This book will thus be most welcomed by students at different levels as well as by researchers.

Ulla Hällgren Graneheim
Umeå University, Sweden

This book has been written for students but would be of value to anyone considering using the analysis method to help them reduce and make sense of a large volume of textual data. [...]The content is detailed and presented in text-book style with key points, definitions and beginners’ mistakes scattered throughout and frequently asked questions and end of chapter questions. These break up the text but also help when skimming. In addition, and what I found particularly valuable, was the liberal use of examples drawn from published papers. These really help to clarify and bring to life the issues raised.

Nicola Singleton
Independent research consultant and visiting researcher, Department of Addictions, Kings College

Schreier provides several helpful educational tools, such as mid-chapter definitions, summaries and key-points....this is an excellent introductory or reference book for all students of content analysis

Seth Fallik & JulhiAnn Francis
Springer Science + Business Media New York

This book makes a valuable supplementary reading text about applied content analysis for my course in ethnography.

Professor Paul Hackett
Marketing Communication Dept, Emerson College
September 29, 2015

I will use this as a recommended text, and not adopt as a main or compulsory text. This is so given the book's particular focus on QCA, and the more complex treatment of research issues in general, which will be of use to a limited number of students but will be a good resource potentially for some select few taking my spring 2014 senior thesis class and NOT the fall basic / intro research methods class. Thank you.

Ms Julia Lau
Political Science and International Studies, McDaniel College
October 8, 2013

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