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Brain Re-engineering
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Brain Re-engineering
The Art of Being Mentally Tough


April 2009 | 218 pages | SAGE Publications Pvt. Ltd
This futuristic and truly thought provoking book uses a unique methodology to discuss a range of contemporary management issues, especially those relating to organizational change and innovation. The authors have conceptualized a unique neurobiological framework which is designed to rejuvenate human ingenuity, and to help solve the overwhelming range of economic and existential problems that individuals face on a day to day basis.

Written in a simple and engaging style, the authors maintain that their novel framework, based on brain processes, can play a critical role in solving problems and facing the challenges that threaten to engulf organizations in the current competitive environment.

 
Prologue
 
The Need for a Neurobiological Framework
 
Annihilation of Stress and Gene Activation
 
Bottom-up Processing
 
Top-down Processing (I) Problem Solving
 
Top-Down Processing (II) Differentation and Innovation
 
Passive Processing: The Art of Being Mentally Tough [ABMT]
 
Questionnaire
 
Epilogue
 
Appendix
 
Select Bibliography
 
Index

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