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Business and Professional Communication Playbook
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Business and Professional Communication Playbook
Essential Skills for Tomorrow's Workplace



October 2022 | 320 pages | SAGE Publications, Inc
Business and Professional Communication Playbook helps students learn the nuts and bolts of business communication. This book responds to the need for quick studying and reading with each chapter focusing on a single theory, concept, or skill.  Reading aids like checklists, professional tips, engaging examples, and insights from working professionals help teach students of all skill levels how to communicate like a professional. Authors Michelle Violanti and Stephanie Kelly show students that the ability to analyze and adapt is at the heart of effective communication, and every activity encourages students to understand how to cultivate relationships through ethical, responsible, and respectful communication. Focused, bite-sized chapters on the most important topics in business communication, such as interviewing, writing resumes, and leading team presentations will motivate students to read and prepare ahead of time so instructors can focus on skill-building during class. By using this simple and flexible format, Business and Professional Communication Playbook will provide students and instructors with an excellent foundation for a successful Business Communication course. 

 
Section 1: Foundational Skills
 
Chapter 1: Introducing Communication
 
Chapter 2: Listening Skills
 
Chapter 3: Perception
 
Chapter 4: Communicating Ethically
 
Chapter 5: Audience Analysis
 
Chapter 6: Intercultural Communication
 
Section 2: Preparing for the Workplace
 
Chapter 7: Résumés
 
Chapter 8: Cover Letters
 
Chapter 9: Elevator Speeches
 
Chapter 10: Interviews
 
Chapter 11: Thank-You Notes
 
Section 3: Presentations
 
Chapter 12: Building Speeches
 
Chapter 13: Delivering Speeches
 
Chapter 14: Team Presentations
 
Chapter 15: Creating Visual Aids
 
Chapter 16: Persuasion and Compliance Gaining
 
Chapter 17: Motivation
 
Section 4: Succeeding In the Workplace
 
Chapter 18: Leadership and Followership
 
Chapter 19: Working in Groups
 
Chapter 20: Conflict
 
Chapter 21: Meetings
Key features

KEY FEATURES:

  • Focused, bite-sized chapters covering the most important topics in business communication provide flexibility for today's on-the-go students.  
  • Chapter-opening vignettes and real world case studies provide students with fictional and real-life examples of how to use the skills they learn in the workplace.       
  • Pro-tips and chapter activities engage active learning by highlighting practical tips and applied exercises for use both in and outside of class.  
  • Insights from working professionals give different perspectives on business communication topics and how they translate to the professional context. 
 

For instructors

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Paperback
ISBN: 9781071802939
$90.00