Business Research Methods and Statistics Using SPSS
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
Very good introduction. Introduces statistics, SPSS, research methods and a bit science philosophy.
Really liked this book, it has a good mix of both methods and stats. Found this to be essential for the students in class moving forward who wanted to focus on quantitative rather than qualitative research.
SPSS in business has a real value and this book helps students understand the application of SPSS
The combination of Research Essentials, Statistics and SPSS put this book on the top of our shortlist to support the bachelor lectures on research methods and statistics.
Figures and tables describing SPSS input and output look a bit outdated.
Book covers the three topics of our course: research methods, statistics and SPSS. This is rare in these kind of books.
As promised in the introduction of the book, this book is really ideal for those with a minimum of mathematical and statistical knowledge, like nursing students. However, the examples used in this book are related to the business reseach they can be easily adopted for health care and nursing research. The basic principles of statistical methods are explained very well, also, how to proceed the analysis in SPSS is described well. Thank you!
language is clear and easy to understand - easy to follow approach; sufficient discussion of the business context - could be further developed; the concluding section, part 5, could be further expanded - I have noticed that my students quite often seek advice on how to compile their reports; plenty of of prompts for practice
The books seems to have found a useful niche in that it combines helpful, straightforward guidance on research design relating to business research with a clear and accessible approach to how statistical methods can be used meaningfully in the analysis of the data to emerge from such research. The book is particularly useful because it tackles the analysis, through statistical techniques, of subjective, qualitative data. The book is comprehensive and detailed in its approach but is very easy to follow.
It will be recommended as supplemental reading only because it will not be relevant to all our students (given the broad span of research areas in which they are engaged), but I will recommend that all our students refer to it in establishing a broad knowledge of methodological and analytical techniques, in order that they can make an informed decision in establishing the most appropriate approach for their research.
Text was considered against Field (2014) and it was deemed that Burns and Burns was a little more difficult to follow for the students and much initial research methods understanding was assumed. Will be considered as a reference guide for post-graduate students however in the future
A very useful text book which will deepen understanding of research within the field of business and management.
The first few chapters offer some very interesting arguments for and against both qualitative and quantitative research.
Subsequent chapters offer a deep understanding of SPSS and all the tests a business student would need are included.
Accessible text which is both easy to understand but comprehensive.