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Business Research

Business Research
A Guide to Planning, Conducting, and Reporting Your Study

September 2018 | 296 pages | SAGE Publications, Inc
Business Research: A Guide to Planning, Conducting, and Reporting Your Study provides an in-depth overview of the research process and design that includes a "road map," enabling students to successfully navigate the research process. This text uniquely demonstrates the research process step-by-step, using writing examples for students to follow in producing a respectable a research paper. 

Renowned author and educator Donald R. Cooper offers his succinct, no-frills approach to demystifying the research process to help students gain the necessary background to start a term project or research paper with confidence. Cooper employs a design matrix and three sets of questions by research objective and time dimension of data collection that distill the designs that are appropriate for a project and why. The framework is comprised of seven road marker activities–exploring, planning, creating, conducting, collecting, analyzing, and writing–that direct students from one milestone to the next. 

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1. From the Research Jitters to Employers’ Most Wanted Skills
Learning Objectives  
Reasons to Study Business  
What Recruiters Say About Research Skills  
Research Fast-tracks Your Career  
Business Research Defined  
The Scope of Business Research  
The Continuum of Basic, Practical, and Applied Research  
Good Research is . . .  
Which Research Orientation is Right for You?  
The Road Map  
Chapter Summary  
Discussion Questions  
2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology
Learning Objectives  
Scientific Inquiry  
Reasoning to Sound Conclusions  
Deciphering the Research Lingo  
Chapter Summary  
Discussion Questions  
3. The Process Road Map: Exploring and Planning
Learning Objectives  
Phases of the Research Process  
Process Phase 1: Exploring  
Process Phase 2: Planning  
Chapter Summary  
Discussion Questions  
4. The Process Road Map: Creating and Conducting
Learning Objectives  
Process Phase 3: Creating  
Process Phase 4: Conducting  
Chapter Summary  
Discussion Questions  
5. The Process Road Map: Collecting, Analyzing, and Writing
Learning Objectives  
Process Phase 5: Collecting and Analyzing  
Process Phase 6: Reporting  
Chapter Summary  
Discussion Questions  
6. Nonexperimental Quantitative Designs
Learning Objectives  
Design and the Research Question  
What is Research Design?  
Nonexperimental Design  
Nonexperimental Designs in Business  
Design is not Method  
Design Typologies  
Business Research Design  
Chapter Summary  
Discussion Questions  
7. Qualitative and Mixed Designs
Learning Objectives  
Qualitative and Quantitative Design: A Synergistic Relationship  
An Introduction to Qualitative Design  
Mixed Design  
Chapter Summary  
Discussion Questions  
8. Experimental Designs
Learning Objectives  
Optimizing Business Experiments  
Experimental Classifications  
Characteristics of Experimental Design  
True Experiments  
Other Randomized Designs  
Chapter Summary  
Discussion Questions  
9. Writing the Report
Learning Objectives  
Chapter Summary  
Discussion Questions  

“Donald Cooper provides a roadmap for success by supplying his readers with the essential tools needed to succeed in conducting and reporting research in the ever changing business environment we live in today.”

Elizabeth Robinson
Champlain College & Metropolitan State University

“This book provides clear, concise and practical guides to the whole research process from beginning to end. It is an effective reference for students and anyone learning how to do research. It covers each and every step of the research process thoroughly from exploring research question and problem all the way to writing the results.”

Zara Ambadar
Carlow University

“The author has provided an excellent writing style and examples. The material is easy to understand and presented in a fashion that students will enjoy.”

Joe Adamo
Cazenovia College

“I believe this to be a vast improvement over traditional research texts. The language is easy to understand making the work more accessible to students.”

Mary Goebel-Lundholm
Peru State College

“[Cooper] provides the step-by-step research process and explains the relevance and importance of each step. Additionally, the use and write-up of the data to inform readers of research is critical.”

Marcel Robles
Eastern Kentucky University
Key features


  • The only book to offer a simplified design, including both qualitative research and mixed designs, providing a useful and valuable resource for all students.
  • Design matrix and three sets of questions narrow down the most appropriate design methods, allowing readers to begin their research projects with greater efficiency.  
  • Unique Statistical Decision Trees enable students to bypass the typical statistics chapters and select the appropriate analysis based on prior learning, thus lessening anxiety surrounding complex research assignments. 
  • Real world case studies blend business research within the context of successful organizations to detail business research challenges within a broad array of examples.
  • Global narrative highlights a wide spectrum of business research challenges. 
  • A concise and effective APA style how-to guide with over 26 exhibits that includes writing examples using permissions for articles and a 2016 thesis.
  • Robust pedagogical features include learning objectives, key terms, discussion questions, comparison tables for a business report vs. an academic report, and over 500 references.
  • An appendix includes an example of an original PowerPoint Business Research Proposal. 

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ISBN: 9781544307824