Business Writing Today

A Practical Guide

NEW TO THIS EDITION: 

• Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. 
• New and expanded coverage of important topics like communicating in a diverse environment, developing empathy, thriving in a remote work environment, and entrepreneurship in the gig economy.
• New learning objectives are provided at the beginning of each chapter.
• New and updated good (and not-so-good) writing samples throughout the book show readers where and what to revise. 

KEY FEATURES:

• Provides a structured, step-by-step process to plan, write, and edit successful messages, business documents, reports, emails, digital media, and self-marketing materials.   
• Presents a strategic approach to business writing, based on analyzing goals and understanding audience. 
• Improves writing skills by demonstrating what works, and how to identify and fix problems without grammar lessons.
• Demonstrates how to adapt good writing principles to online content, social media, video, blogs, PowerPoint, and other platforms.
• Practical exercises help readers apply the book’s ideas and techniques immediately through writing assignments, discussion, group projects and activities.
• A chapter on writing resumes and cover letters provides students with strategies for standing out in today's highly competitive workplace.