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Business Writing Today
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Business Writing Today
A Practical Guide

Fourth Edition


September 2022 | 328 pages | SAGE Publications, Inc
Business Writing Today: A Practical Guide, Fourth Edition prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In this highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.

 
PART I • HOW TO COMMUNICATE IN WRITING
 
Chapter 1 • Business Writing Today—and You
 
Chapter 2 • How to Build Successful Messages
 
Chapter 3 • Strategize Your Messaging
 
PART II • SHARPEN AND IMPROVE YOUR WRITING
 
Chapter 4 • Create the First Draft
 
Chapter 5 • Edit and Sharpen Your Writing
 
Chapter 6 • Use the Techniques of Persuasion
 
PART III • THE BASICS OF BUSINESS COMMUNICATION
 
Chapter 7 • Connect With Everyday Messages
 
Chapter 8 • Writing Letters and More Formal Messages
 
Chapter 9 • Creating Strong Business Materials
 
PART IV • WRITING FOR ONLINE AND SPOKEN MEDIA
 
Chapter 10 • Using the Digital World Strategically
 
Chapter 11 • Leverage Your Writing Skills for Spoken and Visual Media
 
PART V • INTO THE FUTURE
 
Chapter 12 • Win Your Opportunities: Writing for the Hunt

A comprehensive textbook on workplace writing that bridges student's previous learning about rhetoric from a first-year writing class with workplace contexts. Lots of stylistic tips and tricks as well as considerations from industry experts. Attention to several key workplace genres including emails, reports, cover letters, etc. as well as general skills like storytelling, formatting, and stylistic concerns.

Lillian Campbell
Marquette University
Pre-Revision Review

Concise, practical, and accessible. 

Kevin McDonough
Marywood University
Pre-Revision Review

One-stop shopping for introductory business writing topics, with plenty of useful ideas for practice and assignments. 

Michele Villinski
DePauw University
Pre-Revision Review

A slim volume packed with value for all levels of undergraduates that goes beyond the typical bcom topics to include areas of growth
such as persuasion.

Patricia Hanrahan
St. Petersburg College
Pre-Revision Review
Key features

NEW TO THIS EDITION: 

  • Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. 
  • New and expanded coverage of important topics like communicating in a diverse environment, developing empathy, thriving in a remote work environment, and entrepreneurship in the gig economy
  • New learning objectives are provided at the beginning of each chapter
  • New and updated good (and not-so-good) writing samples throughout the book show readers where and what to revise. 

KEY FEATURES:

  • Provides a structured, step-by-step process to plan, write, and edit successful messages, business documents, reports, emails, digital media, and self-marketing materials.   
  • Presents a strategic approach to business writing, based on analyzing goals and understanding audience. 
  • Improves writing skills by demonstrating what works, and how to identify and fix problems without grammar lessons.
  • Demonstrates how to adapt good writing principles to online content, social media, video, blogs, PowerPoint, and other platforms.
  • Practical exercises help readers apply the book’s ideas and techniques immediately through writing assignments, discussion, group projects and activities.
  • Chapter on Writing Resumes and Cover Letters provides students with strategies for standing out in today's highly competitive workplace.

For instructors

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Paperback
ISBN: 9781071854068
$65.00