You are here

Careers in Media and Communication

Careers in Media and Communication

March 2018 | 184 pages | SAGE Publications, Inc

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.

Chapter 1. Mass Communication
What is Mass Communication?  
Theories of Mass Communication  
Mass Communication Methods  
Mass Communication in Society  
Trends in Mass Communication  
Chapter 2. Advertising and Marketing
What is Advertising?  
Careers in Advertising and Marketing  
Advertising and Marketing Jobs: By the Numbers  
Skills Needed for Advertising and Marketing  
Advertising and Marketing Vocabulary  
Job Search Terms  
Chapter 3. Public Relations
What is Public Relations?  
History of PR  
PR Today  
Careers in PR  
PR Duties  
PR Skills  
PR Vocabulary  
Job Search Terms  
Chapter 4. Journalism
What is Journalism?  
History of Journalism  
Journalism Today  
Careers in Journalism  
Chapter 5. Mass Communication Careers in Business
What is Business?  
The Role of Mass Communication in Business  
Mass Communication Careers in Business  
Mass Communication Careers in Business: By the Numbers  
Chapter 6: Publishing
What is Publishing?  
Today’s Trends  
Careers in Publishing  
Career Domains  
Careers in Publishing: By the Numbers  
Chapter 7. Telecommunications and Visual Communication
What is Telecommunications?  
Careers in Telecommunications  
Job Search Terms  
Visual Communication  
Careers in Visual Communication  
Skills & Job Search Terms  
Telecommunications and Visual Communication: By the Numbers  
Chapter 8. Public Administration
What is Public Administration?  
Careers in Public Administration  
Job Search Terms  
Careers in Public Administration: By the Numbers  
Chapter 9. Nonprofits
The Nonprofit Industry  
Careers in Nonprofits  
Job Search Terms  
Careers in Nonprofit: By the Numbers  
Chapter 10. Skills
Hard Skills  
Soft Skills  
Interpersonal Skills  
Chapter 11. Preparation
Personal Branding  
Online Presence  
Chapter 12. Experience
Volunteer Work  
Course Projects  
Part Time Work  
Closing Tips for Experience  
Chapter 13. Searching and Applying for Jobs
Job Searching  
Job Applications  
Chapter 14. Interviewing
Chapter 15. Career Success Strategies
Adjustment and Assimilation  
Continued Learning  
Key features

Key Features:

  • Real stories from current practitioners describe the day-to-day work experience a student can expect in an entry-level position, as well as give students insight into the skills and aptitudes that hiring managers are seeking.
  • Detailed career profiles introduce students to a variety of careers and help students identify the skills needed to be successful in each line of work.
  • An overview of current industry trends familiarizes students with the hiring needs and practices in mass communication industries.  


Preview this book

For instructors

Select a Purchasing Option

ISBN: 9781506360928