You are here

Collecting Qualitative Data Using Digital Methods

Collecting Qualitative Data Using Digital Methods

December 2020 | 128 pages | SAGE Publications Ltd
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. 

In Collecting Qualitative Data Using Digital Methods, Rebecca Whiting and Katrina Pritchard provide a concise and accessible guide to a digital data collection method, comprised of tracking and trawling that can be used to collect qualitative data in the fields of business, management and organizational research. 

With practical guidance and insight into how to use this approach in your own research, this book provides invaluable support to Business and Management masters students who choose to work with secondary data when completing their dissertations.

Chapter 1: Introduction
Chapter 2: Understanding tracking and trawling
Chapter 3: Basic components of tracking and trawling methodology
Chapter 4: Conducting research online
Chapter 5: Examples of collecting qualitative data with digital methods
Chapter 6: Conclusions