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Comparatively Speaking
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Comparatively Speaking
Communication and Culture Across Space and Time

Edited by:


January 1992 | 312 pages | SAGE Publications, Inc
"The chapters in this volume provide an excellent overview of the diversity of comparative mass communication research being conducted today." --Contemporary Sociology "Obviously, a "review" cannot do justice to the depth of analysis reflected in each of the individual exemplars. What this review can do, however, is to assure potential readers that Comparatively Speaking generates questions that should stimulate discussion among scholars. The editors encourage other explorations of comparative research and, indeed in their final chapter offer directions for future research. Whether the questions raised focus on theory or methods, Comparatively Speaking will no doubt prove useful to scholars with various emphases in communication studies. The editors should be commended for their quest to help generate at body of literature directly connected to comparative research. And, the individual authors should be commended for engaging in research that directly relates to broader societal issues. This text will answer some questions, but more importantly, it will raise questions, which ultimately will stimulate discussion in this most important avenue of research. Overall, this text most certainly provides the groundwork for a generative approach to comparative studies." --Jeanine Congalton, California State University, Fullerton Comparative research challenges preconceptions about the universal applicability of communication theories. By opening our eyes to communication patterns and problems that may go unnoticed if considering only one time or one place, comparative research forces us to define boundaries of application for these theories. With a wider awareness encouraged by this volume, we can explicitly or implicitly construct larger scale theories within which variations in time, space, and culture contribute. Inspired by the 1989 International Communication Association Conference, Comparatively Speaking both demonstrates how comparative research can be done successfully and provides a variety of analytical structures useful for research and teaching. Exemplar chapters span the range of communication research, from nonverbal expectancies to the economics of media industries--across levels of analysis, and over historical and individual-developmental time. Comparatively Speaking presents the benefits, pitfalls, and trade-offs of comparative research with wit and precision. Scholars and professionals from popular culture, sociology, political science, and all branches of communication will be stimulated to analyze varying exemplars against each other using the analytic structures of the editors and of the critics of comparative research.

 
PART ONE: INTRODUCTION: DIFFERENT APPROACHES
Jay G Blumler, Jack M McLeod and Karl Erik Rosengren
An Introduction to Comparative Communication Research
David L Swanson
Managing Theoretical Diversity in Cross-National Studies of Political Communication
James R Beniger
Comparison, Yes, But -- the Case of Technological and Cultural Change
 
PART TWO: EXEMPLARS
Judee K Burgoon
Applying a Comparative Approach to Expectancy Violations Theory
William H Dutton and Thierry Vedel
The Dynamics of Cable Television in the United States, Britain and France
Tamar Liebes and Sonia M Livingstone
Mothers and Lovers
Managing Women's Role Conflicts in American and British Soap Operas  
Daniel C Hallin and Paolo Mancini
The Summit as Media Event
The Reagan/Gorbachev Meeting on US, Italian and Soviet Television  
Karl Erik Rosengren
The Structural Invariance of Change
Comparative Studies of Media Use (Some Results from a Swedish Research Program)  
Kjell Nowak
Magazine Advertising Content in Sweden and the United States
Stable Patterns of Change, Variable Levels of Stability  
Steven H Chaffee and Godwin Chu
Communication and Cultural Change in China
Youichi Ito
Theories on Interpersonal Communication Styles from a Japanese Perspective
A Sociological Approach  
 
PART THREE: CONCLUSIONS
Karl Erik Rosengren, Jack M McLeod and Jay G Blumler
Comparative Communication Research
From Exploration to Consolidation  

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ISBN: 9780803941731
$73.00