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Conducting Focus Groups for Business and Management Students
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Conducting Focus Groups for Business and Management Students

First Edition


December 2017 | 104 pages | SAGE Publications Ltd

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series


 
Chapter 1. Introduction
 
Chapter 2. Understanding Focus Groups
 
Chapter 3. Basic Components of Focus Groups
 
Chapter 4. Conducting Focus Groups
 
Chapter 5. Examples of Focus Groups
 
Chapter 6. Conclusions

Select a Purchasing Option

Electronic version
Prices from
$24.00

Paperback
ISBN: 9781473948228
$30.00

Hardcover
ISBN: 9781473948211
$90.00

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.