Corporate Communication
A Guide to Theory and Practice
- Joep Cornelissen - Rotterdam School of Management, Erasmus University, Netherlands
New to This Edition:
- A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
- Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
- New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Supplements
The most impressive aspect of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.
This is a good book for undergraduate students. Concepts are easy to understand and successfully linking them with the literature. However, in terms of dimension of corporate communication, it needs further explanation.
One of the best handbooks for Corporate Communication, in updated edition.
Unfortunately the first chapters are still based on old approaches regarding corporate communication, underlying theories should be reconsidered.
Up to date and chapter on crisis communication relevant to module
