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Creativity @ Work
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Creativity @ Work

  • S Ramachander - Management Consultant, Executive Coach and Writer, Chennai

September 2006 | 204 pages | SAGE Publications Pvt. Ltd
This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight—rather than data—is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers.

Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life, to illustrate:
  • What creativity is all about
  • How to ensure and nourish the development of creativity
  • How to apply the notions of managing creatively

 
Creativity
What it is and Why Study it?

 
 
New Ways of Seeing
 
Thinking in Pictures
 
Thinking Fresh and in Depth
 
Action, Learning and Discovery
 
Dialogue
The Art of Thinking Together

 
 
Listening Holds the Key
 
Why Speed Kill... Creativity
 
Crystal Ball Gazing - Scenario Planning
 
It Takes All Sorts
 
Creating the Energy
 
The Meditative Walk
 
Competition and Creativity
 
Getting Started
 
Living Creatively
A Summation

 
 
Afore Ye Go...

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ISBN: 9780761934943
$19.99