Designing Surveys
A Guide to Decisions and Procedures
Third Edition
Johnny Blair
- Independent Consultant, USA
Ronald F. Czaja
- North Carolina State University, USA
Edward Blair
- University of Houston, USA
If you’re in the Americas, please visit our Sage College Publishing website to purchase or sample this book:
Go to College Publishing WebsiteDescription
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.
Contents
1. Survey Practice
1. Survey Practice
2. Survey Error
2. Survey Error
3. Planning the Survey: The Hierarchy of Decisions
3. Planning the Survey: The Hierarchy of Decisions
4. Data Collection I: Selecting a Method
4. Data Collection I: Selecting a Method
5. Sampling I: Concepts of Representation and Sample Quality
5. Sampling I: Concepts of Representation and Sample Quality
6. Sampling II: Population Definition and Frames
6. Sampling II: Population Definition and Frames
7. Sampling III: Sample Size and Sample Design
- Methodology Appendix 1: Using Models in Sampling
8. Questionnaire Development I: Measurement Error and Question Writing
8. Questionnaire Development I: Measurement Error and Question Writing
9. Questionnaire Development II: Questionnaire Structure
- Methodology Appendix 2: Questionnaire Evaluation Workshop
10. Questionnaire Development III: Pretesting
- Methodology Appendix 3: Cognitive Interviewing Workshop
11. Data Collection II: Controlling Error in Data Collection
- Methodology Appendix 4: An Overview of Organization Surveys
12. Post-Survey Statistical Adjustments and the Methodology Report
12. Post-Survey Statistical Adjustments and the Methodology Report
Appendix A: UM Undergraduate Student Survey
Appendix A: UM Undergraduate Student Survey
Appendix B: Maryland Crime Survey
Appendix B: Maryland Crime Survey
Appendix C: AAPOR Code of Professional Ethics
Appendix C: AAPOR Code of Professional Ethics
Appendix D: Internet Resources
Appendix D: Internet Resources
Additional materials
Description
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.
Contents
1. Survey Practice
1. Survey Practice
2. Survey Error
2. Survey Error
3. Planning the Survey: The Hierarchy of Decisions
3. Planning the Survey: The Hierarchy of Decisions
4. Data Collection I: Selecting a Method
4. Data Collection I: Selecting a Method
5. Sampling I: Concepts of Representation and Sample Quality
5. Sampling I: Concepts of Representation and Sample Quality
6. Sampling II: Population Definition and Frames
6. Sampling II: Population Definition and Frames
7. Sampling III: Sample Size and Sample Design
- Methodology Appendix 1: Using Models in Sampling
8. Questionnaire Development I: Measurement Error and Question Writing
8. Questionnaire Development I: Measurement Error and Question Writing
9. Questionnaire Development II: Questionnaire Structure
- Methodology Appendix 2: Questionnaire Evaluation Workshop
10. Questionnaire Development III: Pretesting
- Methodology Appendix 3: Cognitive Interviewing Workshop
11. Data Collection II: Controlling Error in Data Collection
- Methodology Appendix 4: An Overview of Organization Surveys
12. Post-Survey Statistical Adjustments and the Methodology Report
12. Post-Survey Statistical Adjustments and the Methodology Report
Appendix A: UM Undergraduate Student Survey
Appendix A: UM Undergraduate Student Survey
Appendix B: Maryland Crime Survey
Appendix B: Maryland Crime Survey
Appendix C: AAPOR Code of Professional Ethics
Appendix C: AAPOR Code of Professional Ethics
Appendix D: Internet Resources
Appendix D: Internet Resources
Additional materials
Reviews
Designing Surveys
A Guide to Decisions and Procedures
April 2013 | 440 pages | Sage US
| Format | Published Date | ISBN | Price |
|---|
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.
Table Of Contents:
- 1. Survey Practice
- 2. Survey Error
- 3. Planning the Survey: The Hierarchy of Decisions
- 4. Data Collection I: Selecting a Method
- 5. Sampling I: Concepts of Representation and Sample Quality
- 6. Sampling II: Population Definition and Frames
- 7. Sampling III: Sample Size and Sample Design
- Methodology Appendix 1: Using Models in Sampling
- 8. Questionnaire Development I: Measurement Error and Question Writing
- 9. Questionnaire Development II: Questionnaire Structure
- Methodology Appendix 2: Questionnaire Evaluation Workshop
- 10. Questionnaire Development III: Pretesting
- Methodology Appendix 3: Cognitive Interviewing Workshop
- 11. Data Collection II: Controlling Error in Data Collection
- Methodology Appendix 4: An Overview of Organization Surveys
- 12. Post-Survey Statistical Adjustments and the Methodology Report
- Appendix A: UM Undergraduate Student Survey
- Appendix B: Maryland Crime Survey
- Appendix C: AAPOR Code of Professional Ethics
- Appendix D: Internet Resources
Recent Product Reviews:
Good book, fits my teaching needs
Dr Elise Øby, Curriculum, Østfold University College
Excellent text for the novice or experienced researcher
Miss Tracey Barnfather, Midwifery Division, Northampton University
A useful textbook for helping our students with the design of their project research surveys.
Mr Justin Luker, Department of New Media & Technologies, Bucks New University
Its specificity in designing surveys makes it a reference manual in this area. On the other side are needed other manuals that explain what to do with the colected data.
Professor Luis Ribeiro, Radiologia, Escola Superior de Saude - U Algarve
At last a truly comprehensive guide to the process of designing and doing surveys of all typesInvaluable resource
Mr Paul Kiff, Graduate School, University of East London