What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new text, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by ‘Emotional AI’, this book:
- Provides a clear account of the social benefits and drawbacks of new media technologies
- Demonstrates through empirical research how ‘emphatic media’ have been developed and introduced by companies such as Amazon, Apple and Facebook
- Helps students understand the potential implications through a range of topical case studies
- Calls for a more critical approach to the roll-out of emotional AI in public and private spheres
Combining established theory with original analysis, this book will change the way people view, use and interact with new technologies. It should be required reading for students and researchers in media, communications, and throughout the social sciences.