Entrepreneurship for Everyone
A Student Textbook
- Robert Mellor - Kingston University, UK
Key entrepreneurship concepts that are covered include:
- the theories and tools of creative thinking
- market research
- intellectual property protection
- relevant economics
This book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries
suitable for undergraduate students studying the subject for the first time.
Quite good in providing general issues on entrepreneurship
This book does contain the depth I am seeking in regard to Owning and Operating A Small Business
By approaching the subject of entrepreneurship from a refreshingly open perspective, this text does what it says on the tin and facilitates a wide appreciation of the subject. In teaching entrepreneurship to mulitple cohorts I find that one text definitely does not fit all and this text enable non-business students to engage with the subject on an equal footing.