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Ethnography
Step-by-Step

Fourth Edition


November 2019 | 216 pages | SAGE Publications, Inc

David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.


 
Preface
 
Chapter 1: An Overview: The First Step
Overview  
The Problem  
Basic or Applied Role  
Theory  
Research Design: Fieldwork  
Formal Analysis  
The Ethnography  
Book Organization  
 
Chapter 2: Anthropological Concepts: Walking in Rhythm
Culture  
Holistic Perspective  
Contextualization  
Emic Perspective and Multiple Realities  
Etic Perspective  
Nonjudgmental Orientation  
Inter- and Intracultural Diversity  
Structure and Function  
Symbol and Ritual  
Micro- or Macrolevel Study  
Reflexivity  
Operationalism  
 
Chapter 3: Methods and Techniques: A Wilderness Guide
Fieldwork  
Selection and Sampling  
Entry  
Participant Observation  
Interviewing  
Lists and Forms  
Questionnaires  
Projective Techniques  
Additional Eliciting Devices  
Unobtrusive Measures  
 
Chapter 4: Ethnographic Equipment: Gearing Up
Pen and Paper  
Digital Voice Recorders  
Smart Phones  
Web Mapping Services  
Tablets  
Computers  
Database Software  
Cameras  
Video Camera  
Cinema  
Internet  
 
Chapter 5: Analysis: Finding Your Way Through the Forest
Thinking  
Triangulation  
Patterns  
Key Events  
Maps  
Flowcharts  
Organizational Charts  
Matrices  
Content Analysis  
Statistics  
Crystallization  
 
Chapter 6: Writing: Recording the Miracle
Research Proposals  
Field Notes  
Field Note Organization  
Memoranda  
Interim Reports  
Final Reports, Blogs, Data Visualizations, Articles, and Books  
Thick Description and Verbatim Quotations  
Ethnographic Present  
Ethnographic Presence  
Ethnographically Informed Reports  
Literature  
Revising and Editing  
 
Chapter 7: Ethics: Walking Softly Through the Wilderness
The Ethnographer’s Role  
Academic and Applied Ethnography  
Research Life Cycle  
Conclusion  

This is an excellent resource to help students understand ethnography research. The author has painstakingly put together a body of work that is remarkable. It was definitely an enjoyable book for me to read, and I hope others feel the same. 

Ahmed Al-Asfour
Oglala Lakota College
review

Fetterman's text continues to be one of the most definitive guides to the ethnographic method. Comprehensive in scope and accessible in tone, it offers newcomers to this vivid approach an authoritative introduction, and to seasoned researchers a reminder of the wealth of possibilities ethnography can entail. Highly recommended. 

Peter Vlachos
University of Greenwich
Review

Dr. Fetterman's Ethnography Step-by-Step, 4th edition is a valuable tool for not only the experienced ethnographer, but will be of tremendous help to a doctoral student doing an ethnographic study for their dissertation/thesis. The author does an excellent job of taking the reader through the entire ethnographic process, including the use of the latest technology tools used in research. 

Dale Crowe
University of Phoenix
Review

This book offers a great blend of the old and the new. The old is a lucid and engaging exploration of what ethnography offers those of us who revel in the fascinating journey with the nuances of life, while the new is the seemingly never-ending quest to discover how we can use technology to appreciate the journey even more.

James Bernauer
Robert Morris University
Review
Key features
The Fourth Edition includes:
  • New examples drawn from ethnographic work at the Recovery Café (a healing community for those who have been traumatized by addiction, homelessness, and mental health challenges), Stanford University’s School of Medicine, Pacifica Graduate Institute, and Google
  • Updated tech tool discussions, including: qualitative data analysis and videoconferencing software
  • Expanded exploration of concepts, including: culture, contextualization, emic and etic distinctions, and symbols
  • Updated theoretical discussions, including: feminist and queer theories (with an emphasis on positionality and reflexivity)
  • Questions for Reflection at the end of each chapter

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ISBN: 9781452255651
$40.00