Evaluation Methodology Basics

The Nuts and Bolts of Sound Evaluation
E. Jane Davidson - Real Evaluation Consulting
Evaluation Methodology Basics
August 2004 | 280 pages | Sage US
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Description

Click 'Additional Materials' for downloadable samples

"I welcome this student-friendly text to complement my favorite checklists. This text develops the core checklist framework to provide evaluation methodology basics for, presumably mainly, introductory courses on program evaluation."
Colin Sharp, Evaluation Journal of Australasia

"What is evaluation-specific logic and methodology? This book answers that question in a way that is persuasive, accessible, and understandable. It presents a set of principles and procedures to guide the task of blending descriptive data with relevant values to draw explicitly evaluative conclusions. The book makes a significant contribution to positioning evaluation as a unique and special field of inquiry and judgment."

—Michael Quinn Patton, Union Institute and University

"Amidst the wash of methods books available to evaluators, Davidson's book provides powerful techniques for asking and answering the important foundational questions in any program evaluation."
—Doug Leigh, Pepperdine University

"This is a very well written book that offers a unique perspective on long-practiced evaluation techniques and presents several new, potentially very useful, techniques that return "valuation" to the evaluation process."
—Greg Roberts, University of Texas, Austin

Evaluation theorists for years have advised evaluators to "take into account" all relevant values as part of an evaluation. But especially for the relatively new evaluator (even one who is knowledgeable and experienced in research methodology), there is not a lot of guidance about how this is done. Evaluation Methodology Basics: The Nuts and Bolts of Sound Evaluation provides a step-by-step guide for doing a real evaluation. It focuses on the main kinds of "big picture" questions that evaluators usually need to answer, and how the nature of such questions is linked to evaluation methodology choices. Jane Davidson explains how to combine a mix of qualitative and quantitative data with "relevant values" (such as needs) to draw explicitly evaluative conclusions.

Many students and evaluators find it difficult to visualize what evaluation logic and methodology "look like" in practice. To address this, Davidson presents readers with useful rubrics and flowcharts that may be used during each stage of the evaluation. Many of the concepts presented in the chapters are illustrated with specific examples from a range of disciplines. Exercises and "pop quiz" questions help reinforce the key points covered in each chapter, provide homework assignments for those teaching an evaluation course, and allow learners to develop slices of an evaluation plan as they work their way through the text.

Evaluation Methodology Basics is an ideal text for students of evaluation and students in programs that have evaluation course requirements, such as education, health, sociology, psychology, and many others throughout the social sciences. It will also be essential reading for practitioners who find themselves thrown into evaluation roles without the benefit of specialized evaluation training.



Contents

What is Evaluation?

  • Basic Definitions
  • A Note About Fitting Evaluation Approach to Purpose
  • The Steps Involved
  • The Ingredients of a Good Evaluation
  • Identifying the Evaluand
  • Additional Readings
  • Exercises

Defining the Purpose of the Evaluation

  • Evaluations for Determining Overall Quality or Value
  • Evaluations for Finding Areas for Improvement
  • Questions About Absolute vs. Relative Quality/Value
  • Summary and Final Comments
  • Additional Readings
  • Exercises

Identifying Evaluative Criteria

  • Why Not Just Use Goals?
  • Identifying Criteria: Basic Concepts and Tools
  • Conducting a Needs Assessment
  • Identifying Other Relevant Criteria
  • Additional Readings
  • Exercises

Organizing the Criteria & Identifying Potential Sources of Evidence

  • The Importance of Choosing Multiple Sources of Quality Evidence
  • The Process Evaluation Checkpoint
  • The Outcome Evaluation Checkpoint
  • The Comparative Cost-Effectiveness Checkpoint
  • The Exportability Checkpoint
  • Additional Readings
  • Exercises

Dealing With the Causation Issue

  • Certainty about causation
  • Inferring causation: Basic principles
  • Inferring causation: Seven strategies
  • Choosing a blend of methods to address the causation issue
  • Additional Readings
  • Exercises

"Values" in Evaluation

  • The Controversy
  • The Three Types of Subjectivity
  • The Tensions Between Subjectivism and Common Sense
  • Where do the "Values" in an Evaluation Come From?
  • Additional Readings
  • Exercises

Determining Importance

  • Determining Importance: What and Why
  • Determining Importance: Six Strategies
  • Additional Readings
  • Exercises

The Merit Determination Step

  • Determining Merit: What and Why
  • Using Rubrics for Determining "Absolute" Merit
  • Using Rubrics for Determining "Relative" Merit
  • Making practical use of merit determination rubrics
  • Additional Readings
  • Exercises

Synthesis Methodology

  • Synthesis: What and Why
  • The Role of Costs and Comparisons in Synthesis
  • Synthesizing for "Grading"
  • Synthesizing for "Ranking"
  • Additional Readings
  • Exercises

Putting it All Together

  • The KEC Preliminary Checkpoints
  • The KEC Foundations Checkpoints
  • The KEC Subevaluations Checkpoints
  • The KEC Conclusions Checkpoints
  • Additional Readings

Meta-Evaluation

  • The five criteria for evaluating evaluations
  • Key points to remember in meta-evaluation
  • Other options for conducting a meta-evaluation
  • Formative meta-evaluation
  • Should I use meta-evaluation myself?
  • Additional Readings
  • Exercises

Answers to Selected Exercises

Answers to Selected Exercises

Sample Exam Questions

  • Tips for students answering these exam questions
  • The questions
  • A rubric for grading assignment and exam answers
  • Suggested answers to practice exam questions

Glossary

Glossary

References

References

Description

Click 'Additional Materials' for downloadable samples

"I welcome this student-friendly text to complement my favorite checklists. This text develops the core checklist framework to provide evaluation methodology basics for, presumably mainly, introductory courses on program evaluation."
Colin Sharp, Evaluation Journal of Australasia

"What is evaluation-specific logic and methodology? This book answers that question in a way that is persuasive, accessible, and understandable. It presents a set of principles and procedures to guide the task of blending descriptive data with relevant values to draw explicitly evaluative conclusions. The book makes a significant contribution to positioning evaluation as a unique and special field of inquiry and judgment."

—Michael Quinn Patton, Union Institute and University

"Amidst the wash of methods books available to evaluators, Davidson's book provides powerful techniques for asking and answering the important foundational questions in any program evaluation."
—Doug Leigh, Pepperdine University

"This is a very well written book that offers a unique perspective on long-practiced evaluation techniques and presents several new, potentially very useful, techniques that return "valuation" to the evaluation process."
—Greg Roberts, University of Texas, Austin

Evaluation theorists for years have advised evaluators to "take into account" all relevant values as part of an evaluation. But especially for the relatively new evaluator (even one who is knowledgeable and experienced in research methodology), there is not a lot of guidance about how this is done. Evaluation Methodology Basics: The Nuts and Bolts of Sound Evaluation provides a step-by-step guide for doing a real evaluation. It focuses on the main kinds of "big picture" questions that evaluators usually need to answer, and how the nature of such questions is linked to evaluation methodology choices. Jane Davidson explains how to combine a mix of qualitative and quantitative data with "relevant values" (such as needs) to draw explicitly evaluative conclusions.

Many students and evaluators find it difficult to visualize what evaluation logic and methodology "look like" in practice. To address this, Davidson presents readers with useful rubrics and flowcharts that may be used during each stage of the evaluation. Many of the concepts presented in the chapters are illustrated with specific examples from a range of disciplines. Exercises and "pop quiz" questions help reinforce the key points covered in each chapter, provide homework assignments for those teaching an evaluation course, and allow learners to develop slices of an evaluation plan as they work their way through the text.

Evaluation Methodology Basics is an ideal text for students of evaluation and students in programs that have evaluation course requirements, such as education, health, sociology, psychology, and many others throughout the social sciences. It will also be essential reading for practitioners who find themselves thrown into evaluation roles without the benefit of specialized evaluation training.



Contents

What is Evaluation?

  • Basic Definitions
  • A Note About Fitting Evaluation Approach to Purpose
  • The Steps Involved
  • The Ingredients of a Good Evaluation
  • Identifying the Evaluand
  • Additional Readings
  • Exercises

Defining the Purpose of the Evaluation

  • Evaluations for Determining Overall Quality or Value
  • Evaluations for Finding Areas for Improvement
  • Questions About Absolute vs. Relative Quality/Value
  • Summary and Final Comments
  • Additional Readings
  • Exercises

Identifying Evaluative Criteria

  • Why Not Just Use Goals?
  • Identifying Criteria: Basic Concepts and Tools
  • Conducting a Needs Assessment
  • Identifying Other Relevant Criteria
  • Additional Readings
  • Exercises

Organizing the Criteria & Identifying Potential Sources of Evidence

  • The Importance of Choosing Multiple Sources of Quality Evidence
  • The Process Evaluation Checkpoint
  • The Outcome Evaluation Checkpoint
  • The Comparative Cost-Effectiveness Checkpoint
  • The Exportability Checkpoint
  • Additional Readings
  • Exercises

Dealing With the Causation Issue

  • Certainty about causation
  • Inferring causation: Basic principles
  • Inferring causation: Seven strategies
  • Choosing a blend of methods to address the causation issue
  • Additional Readings
  • Exercises

"Values" in Evaluation

  • The Controversy
  • The Three Types of Subjectivity
  • The Tensions Between Subjectivism and Common Sense
  • Where do the "Values" in an Evaluation Come From?
  • Additional Readings
  • Exercises

Determining Importance

  • Determining Importance: What and Why
  • Determining Importance: Six Strategies
  • Additional Readings
  • Exercises

The Merit Determination Step

  • Determining Merit: What and Why
  • Using Rubrics for Determining "Absolute" Merit
  • Using Rubrics for Determining "Relative" Merit
  • Making practical use of merit determination rubrics
  • Additional Readings
  • Exercises

Synthesis Methodology

  • Synthesis: What and Why
  • The Role of Costs and Comparisons in Synthesis
  • Synthesizing for "Grading"
  • Synthesizing for "Ranking"
  • Additional Readings
  • Exercises

Putting it All Together

  • The KEC Preliminary Checkpoints
  • The KEC Foundations Checkpoints
  • The KEC Subevaluations Checkpoints
  • The KEC Conclusions Checkpoints
  • Additional Readings

Meta-Evaluation

  • The five criteria for evaluating evaluations
  • Key points to remember in meta-evaluation
  • Other options for conducting a meta-evaluation
  • Formative meta-evaluation
  • Should I use meta-evaluation myself?
  • Additional Readings
  • Exercises

Answers to Selected Exercises

Answers to Selected Exercises

Sample Exam Questions

  • Tips for students answering these exam questions
  • The questions
  • A rubric for grading assignment and exam answers
  • Suggested answers to practice exam questions

Glossary

Glossary

References

References

SAGE Publishing Logo

Evaluation Methodology Basics

The Nuts and Bolts of Sound Evaluation


August 2004 | 280 pages | Sage US

Format Published Date ISBN Price

Click 'Additional Materials' for downloadable samples

"I welcome this student-friendly text to complement my favorite checklists. This text develops the core checklist framework to provide evaluation methodology basics for, presumably mainly, introductory courses on program evaluation."
Colin Sharp, Evaluation Journal of Australasia

"What is evaluation-specific logic and methodology? This book answers that question in a way that is persuasive, accessible, and understandable. It presents a set of principles and procedures to guide the task of blending descriptive data with relevant values to draw explicitly evaluative conclusions. The book makes a significant contribution to positioning evaluation as a unique and special field of inquiry and judgment."

—Michael Quinn Patton, Union Institute and University

"Amidst the wash of methods books available to evaluators, Davidson's book provides powerful techniques for asking and answering the important foundational questions in any program evaluation."
—Doug Leigh, Pepperdine University

"This is a very well written book that offers a unique perspective on long-practiced evaluation techniques and presents several new, potentially very useful, techniques that return "valuation" to the evaluation process."
—Greg Roberts, University of Texas, Austin

Evaluation theorists for years have advised evaluators to "take into account" all relevant values as part of an evaluation. But especially for the relatively new evaluator (even one who is knowledgeable and experienced in research methodology), there is not a lot of guidance about how this is done. Evaluation Methodology Basics: The Nuts and Bolts of Sound Evaluation provides a step-by-step guide for doing a real evaluation. It focuses on the main kinds of "big picture" questions that evaluators usually need to answer, and how the nature of such questions is linked to evaluation methodology choices. Jane Davidson explains how to combine a mix of qualitative and quantitative data with "relevant values" (such as needs) to draw explicitly evaluative conclusions.

Many students and evaluators find it difficult to visualize what evaluation logic and methodology "look like" in practice. To address this, Davidson presents readers with useful rubrics and flowcharts that may be used during each stage of the evaluation. Many of the concepts presented in the chapters are illustrated with specific examples from a range of disciplines. Exercises and "pop quiz" questions help reinforce the key points covered in each chapter, provide homework assignments for those teaching an evaluation course, and allow learners to develop slices of an evaluation plan as they work their way through the text.

Evaluation Methodology Basics is an ideal text for students of evaluation and students in programs that have evaluation course requirements, such as education, health, sociology, psychology, and many others throughout the social sciences. It will also be essential reading for practitioners who find themselves thrown into evaluation roles without the benefit of specialized evaluation training.




Table Of Contents:

  • What is Evaluation?
  • Basic Definitions
  • A Note About Fitting Evaluation Approach to Purpose
  • The Steps Involved
  • The Ingredients of a Good Evaluation
  • Identifying the Evaluand
  • Additional Readings
  • Exercises
  • Defining the Purpose of the Evaluation
  • Evaluations for Determining Overall Quality or Value
  • Evaluations for Finding Areas for Improvement
  • Questions About Absolute vs. Relative Quality/Value
  • Summary and Final Comments
  • Additional Readings
  • Exercises
  • Identifying Evaluative Criteria
  • Why Not Just Use Goals?
  • Identifying Criteria: Basic Concepts and Tools
  • Conducting a Needs Assessment
  • Identifying Other Relevant Criteria
  • Additional Readings
  • Exercises
  • Organizing the Criteria & Identifying Potential Sources of Evidence
  • The Importance of Choosing Multiple Sources of Quality Evidence
  • The Process Evaluation Checkpoint
  • The Outcome Evaluation Checkpoint
  • The Comparative Cost-Effectiveness Checkpoint
  • The Exportability Checkpoint
  • Additional Readings
  • Exercises
  • Dealing With the Causation Issue
  • Certainty about causation
  • Inferring causation: Basic principles
  • Inferring causation: Seven strategies
  • Choosing a blend of methods to address the causation issue
  • Additional Readings
  • Exercises
  • "Values" in Evaluation
  • The Controversy
  • The Three Types of Subjectivity
  • The Tensions Between Subjectivism and Common Sense
  • Where do the "Values" in an Evaluation Come From?
  • Additional Readings
  • Exercises
  • Determining Importance
  • Determining Importance: What and Why
  • Determining Importance: Six Strategies
  • Additional Readings
  • Exercises
  • The Merit Determination Step
  • Determining Merit: What and Why
  • Using Rubrics for Determining "Absolute" Merit
  • Using Rubrics for Determining "Relative" Merit
  • Making practical use of merit determination rubrics
  • Additional Readings
  • Exercises
  • Synthesis Methodology
  • Synthesis: What and Why
  • The Role of Costs and Comparisons in Synthesis
  • Synthesizing for "Grading"
  • Synthesizing for "Ranking"
  • Additional Readings
  • Exercises
  • Putting it All Together
  • The KEC Preliminary Checkpoints
  • The KEC Foundations Checkpoints
  • The KEC Subevaluations Checkpoints
  • The KEC Conclusions Checkpoints
  • Additional Readings
  • Meta-Evaluation
  • The five criteria for evaluating evaluations
  • Key points to remember in meta-evaluation
  • Other options for conducting a meta-evaluation
  • Formative meta-evaluation
  • Should I use meta-evaluation myself?
  • Additional Readings
  • Exercises
  • Answers to Selected Exercises
  • Sample Exam Questions
  • Tips for students answering these exam questions
  • The questions
  • A rubric for grading assignment and exam answers
  • Suggested answers to practice exam questions
  • Glossary
  • References

Recent Product Reviews:

"I welcome this student-friendly text to complement my favorite checklists. This text develops the core checklist framework to provide evaluation methodology basics for, presumably mainly, introductory courses on program evaluation."
Colin Sharp, Evaluation Journal of Australasia
"The text is not only a great introduction for novices, but a toolbox with new perspectives for conducting sound evaluation that integrates values with facts into evaluative conclusions. As such Evaluation Methodology Basics should be on every evaluator's shelf."
Daniela Schroeter, Canadian Journal of Evaluation
"Evaluation Methodology Basics is yet another excellent book from Sage. This would be a good book to use for a graduate-level course in evaluation techniques or as a template for anyone who is new to the techniques of program evaluation."
Annette M. Matthews, Psychiatric Services, Volume 57, Issues 10
“Amidst the wash of methods books available to evaluators, Davidson’s book provides powerful techniques for asking and answering the important foundational questions in any program evaluation.”
Doug Leigh, Pepperdine University
“This is a very well written book that offers a unique perspective on long-practiced evaluation techniques and presents several new, potentially very useful, techniques that return “valuation” to the evaluation process.”
Greg Roberts, University of Texas, Austin

Recommendations