How to Do Critical Discourse Analysis
A Multimodal Introduction
- David Machin - Cardiff University, UK
- Andrea Mayr - Zayed University, UAE
Language and communication shapes and is shaped by the society we live in. Using a multimodal approach –graphic, vocal, written – the book guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos.
It draws on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.
Timely and relevant, How to do Critical Discourse Analysis is a unique and compelling textbook for students in media, communication, linguistics and journalism.
This excellent book demonstrates a wide range of meanings that can be conveyed by language in a manner that is accessible to students.
Very interesting practical introduction to CDA. Easy way to engage with basic concepts and a very useful roadmap to a hands on approach.Relevant and valid textbook
Good concise guide with clear use of language throughout
Authored by two of the most outstanding scholars in the field of Multimodal Critical Discourse Studies, this excellent book constitutes a perfect blend between the theory and the practice. Strong points: a clear style; case studies; an extended bibliography; and a useful glossary.Weak points: the analysis remains too linguistic and more could have been done for analysing visual elelments; more examples and more pictures would have been desirable.
I've adopted this as a key textbook for my undergraduate course. It's a very accessible introduction to CDA and the fact that it incorporates visual semiosis makes it particularly appealing to undergraduates
Good support material for students
A brilliant, hands-on introduction to CDA that will inform one of the key approaches of my forthcoming module on the Falkland War's legacy in Argentine culture.
Machin lays out the foundation for approaching CDA without getting too bogged down in history, linguistics and semiotics. There is enough here to get started and learn as you go or learn by doing. This book will be a nice addition to our new Multimodal research course.
The book is highly recommended for post-graduate students doing critical discourse analysis. It is comprehensive and well-organized. The book guides researches gradually to different approaches to CDA with a special contribution of introducing multimodal CDA.
Good overview and excellent demonstrations of how to do research in a CDA perspective