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Ideate, Brainstorm, Create
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Ideate, Brainstorm, Create
Sharpen Your Creative Edge



August 2021 | 244 pages | SAGE Publications Pvt. Ltd
Creativity is the heart of innovation and the soft skill that makes us better and smarter than our fellow nemesis—Artificial Intelligence. The book is the retelling of ideation, brainstorming, creativity tips and best practices which if used judiciously can work wonders for business professionals. Ideate, Brainstorm, Create is for all practitioners who are looking to grow their talent and skills to be remarkable in their daily jobs. 

SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books—on management, leadership, entrepreneurship, branding and CSR—offer advice from management experts whose knowledge and research has impacted and shaped business and management education. 

Other books in the series:
Timeless Leadership | Advertising and Branding Basics | Leadership Lessons from Dr Pritam Singh | Corporate Social Responsibility in India | Basics of Entrepreneurship | Human Resource Development Insights | Building Professional Competencies | Timeless Management | Soft Skills for Workplace Success

 
PART I IDEATE
June A. Valladares
Principals of Ideation
June A. Valladares
Keeping Track of Ideas
Linda Conway Correll George and Arpan Yagnik
David versus Goliath, AKA Small versus the Big Idea
 
PART II BRAINSTORM
Linda Conway Correll George and Arpan Yagnik
Defining the Creative Process Today
Linda Conway Correll George and Arpan Yagnik
Training for Your Creativity Marathon
Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 1 (CA1)—The Facts, Just the Facts
Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 2 (CA2)—New Nomenclature—It Is What It Isn’t
Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 3 (CA3)—It’s the Same, Only Different
Linda Conway Correll George and Arpan Yagnik
Creative Aerobic 4 (CA4)—Refining Defining
Linda Conway Correll George and Arpan Yagnik
Verbal Four-/For-/Foreplay
Linda Conway Correll George and Arpan Yagnik
Body English (It’s Not Just About Golf)
Conway Correll George and Arpan Yagnik
How the Professionals Do It Linda
Linda Conway Correll George and Arpan Yagnik
Every Body (Copy) Needs a Slogan, Sometime
 
PART III CREATE
Arie Ruttenberg and Shlomo Maital
Creativity in Action: Stories to Aspire and Inspire
Arie Ruttenberg and Shlomo Maital
So—How in the World Do You Create?
Arie Ruttenberg and Shlomo Maital
Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World Innovators

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ISBN: 9789391138745
$30.00