International Public Relations
Negotiating Culture, Identity, and Power
- Patricia A. Curtin - University of Oregon, USA
- T. Kenn Gaither - Elon University, USA
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
- Illustrates how theory informs practice: The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue.
- Offers a truly international scope: Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world.
- Represents a paradigm shift in international public relations scholarship: Extending well beyond regional and case study approaches, the integrated critical-cultural technique of this book extends current theory.
- Emphasizes values and ethics: Guidelines for ethical practice are provided to more effectively negotiate the international terrain.
This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition, it is an excellent supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies.
International Public Relations is one of the growing fields both professionally and academically. This book not only encourages the reader to understand the impact of economic and cultural models in the practice of public relations, but also provides an exclusive insight into the international practice of public relations. The book pragmatically examines the challenges of international public relations, investigates the impact of culture, identity on public relations globally by adopting a case study approach which is extremely beneficial for the undergraduates. The course at DMU includes an assignment on International Public Relations which requires researching international public relation practices. Hence this book can guide the learning that is required for conducting the research.
Individual chapters will be used in class.