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Introduction to Business  Vantage Learning Platform

Introduction to Business Vantage Learning Platform

January 2023 | SAGE Publications, Inc
About Introduction to Business

Recipient of the 2024 Textbook & Academic Authors Association (TAA) Most Promising New Textbook Award
This award recognizes excellence in 1st edition textbooks and learning materials.

Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.

Available with Hubro simulation-based learning.

About Introduction to Business - Vantage Learning Platform

An intuitive learning platform you (and your students) will actually love.

Introduction to Business is offered in SAGE Vantage, an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.

Watch this 90-second video and see how it works:


Search Reference: Vantage Digital Option and Course tools done right

Chapter 1 The Business of Business
Chapter 2 Business Without Borders
Chapter 3 The Entrepreneurial Mindset
Chapter 4 Business Creation
Chapter 5 Business Models
Chapter 6 Business Strategy for Competitive Advantage
Chapter 7 Marketing & Sales
Chapter 8 Customers and Market Segments
Chapter 9 Organizational Structure and Design
Chapter 10 Organizational Mission and Culture
Chapter 11 Management and Leadership
Chapter 12 Human Resource Management
Chapter 13 Motivation and Empowerment
Chapter 14 Communication in Business
Chapter 15 Operations and Quality Management
Chapter 16 Data Management and Analytics
Chapter 17 Accounting and Financial Statements
Chapter 18 Financial Management
Chapter 19: Legal Issues (Online Only Chapter)
Appendix A: Putting It All Together: The Business Impact Deck

"This is the smoothest student onboarding process I have ever experienced. Everything is syncing and the students were able to figure things out with almost no help from me."

Echo Leaver
Instructor, Salisbury University

"With Vantage, I set up my course in under 10 minutes, which is unheard of...I love Vantage!"

Karin Machluf
Instructor, Penn State Scranton

"Extremely valuable! Interactive, engaging and simple to use."

Alyssa Salazar
Student, University of North Texas

"It really helps you wrap your head around what you're learning and come to a complete understanding of the course material."

Aubrey Akins
Student, St. Bonaventure University

"Student performance after implementing Vantage is incredible...this is a really tangible way to see that."

Karen Deeming
Instructor, Merced College

"I think that Vantage [is] an ideal system that will promote engagement of students."

Linda Trautman
Instructor, Ohio University

"I am really excited to have tools that help motivate students to actually do the reading…"

Emily Hopkins
Instructor, University of Scranton

"...Really going to deepen students' understanding and...boost their comprehension."

Daniel Okamura
Instructor, University of Nevada, Las Vegas

"I have used every other major digital platform that exists, and I can say that Vantage has no equal."

William Parent
Instructor, San Jacinto College

"My learners really enjoyed the SAGE Vantage experience. Many of them said it forced them to read, which aided in their comprehension…The feedback I received is that they all really enjoyed the interactive nature of the program, as well as the [number] of activities…"

Daniel Amoruso
Instructor, Boise State University
Key features

Features Instructors Love

Features Students Love

Enables Easy, 3-Step Course Creation. Our simple interface enables you to create your course in minutes so you can focus on content. Just enter your course information, select your assignments and grading preferences, and review your settings.

Drives Student Engagement. An evidence-based learning design integrates text content with frequent multimedia activities and learning assessments to facilitate better student preparation, engagement, and learning retention.
  • A student dashboard offers easy access to text content and visually tracks progress on assignments and assessments.
  • Study tools, including flashcards and note-taking, highlighting, and definition look-up capabilities, give students all they need for class preparation and course success.
  • Assignable Knowledge Checks (with helpful hints) provide formative assessments after each major section of text content to reinforce retention of key concepts.
  • Critical Thinking Checks and Chapter Quizzes provide summative assessments at the end of each chapter to measure progress and long-term retention.
  • Assignable multimedia activities with assessment—including video and reading activities—build critical thinking and data literacy while consistently engaging students in an interactive application of text content.
Ensures Student Accountability. Auto-graded assignments feed your gradebook while instructor reports complement your ability to track student activity, assignment completion, and learning objective mastery. These real-time analytics provide quick insights into individual and class performance for tailoring course instruction to help you address the needs of struggling students.

Delivers First-day-of-class Access and Flexibility. With our 2-week grace period access, all students can use Vantage on the very first day of class. The flexibility to use Vantage on mobile, desktop, or tablet devices means your dynamic Vantage content will consistently be available to learners any time they need it.

Offers Best-in-class Technical Support and Training. Our personalized support for instructors, students, and LMS administrators facilitates an easy transition to Vantage and the quality service you’ve come to expect from SAGE.
  • Customizable Learning Management System (LMS) Integration. Our approach to integration empowers you to drive students to the content you want them to see in your LMS immediately following Single Sign On (SSO). In addition, automatic grade sync and full gradebook integration options can bolster timesaving, streamlined access to all your course content.
  • Dedicated Technical Support. We are proud to offer robust technical assistance from our team of SAGE educational technology experts based in New York. Instructors and students can access extended weekday and weekend support via phone, email, and online communication.
  • Live and Self-Service Training. Synchronous training sessions are available to every Vantage adopter and complement our full suite of self-service “how-to” tools. Guided walk-throughs of basic and advanced Vantage features and live Q & A discussions empower you to personalize your course design and determine how Vantage can best support your teaching goals.
This text is available with simulation-based learning by Hubro, offering a fun and powerful way for students to practice data-driven decision-making. Immediate feedback guides them to adapt their strategies and decisions. 

  • Chapter-opening and chapter-ending case studies highlight how companies are working towards UN Sustainable Development Goals.
  • Entrepreneurial Mindset activities ask students to develop the mindset and skillset they need to be successful in their professional careers.
  • Ethics in Business activities challenge students to address ethical dilemmas, critically evaluate options, and consider the consequences of different decisions.
  • The Business Impact Project helps students apply what they've learned and gain a holistic understanding of how all the building blocks of business work together.
  • Unique chapters on business models and data management and data analytics ensure students have the knowledge they need to succeed in today's business environment.
  • Demonstrates AACSB guiding principles and standards for business accreditation with integrated coverage of globalization, diversity, technology, ethics, social responsibility, and sustainability.

For Students

For Instructors

Before purchasing, make sure your instructor assigned this courseware product.

Vantage Learning Platform
ISBN: 9781071886854
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Qualified faculty can request complimentary review access to consider for course adoption. Learn more about our review access policy.

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