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Introduction to Research Methods

Introduction to Research Methods
A Hands-on Approach

Second Edition
Available with:

November 2022 | 336 pages | SAGE Publications, Inc
The second edition of Introduction to Research Methods: A Hands-On Approach by Bora Pajo continues to make research easy to understand and easy to construct. With a focus on the balance of qualitative and quantitative methods, this new edition lays out the differences between research approaches so readers can better understand when and how to use each research design. Through clear, simple, and even humorous prose, this text offers students a straightforward introduction to a new world of social science research. Rather than making research seem intimidating, Introduction to Research Methods shows students that research is an ongoing conversation concerning topics that matter in their lives, a conversation that’s easy to understand and easy to join. Features like “Research Workshop” give students hands-on tips for conducting their own research. Annotated summaries of real research studies, called “Research in Action,” illustrate exactly how to read and interpret the research students might encounter in their everyday lives.

The new edition of Introduction to Research Methods features completely updated chapters on qualitative designs and qualitative data analysis, a brand new chapter on big data and digital methods, a more integrated discussion of research ethics, new research studies in examples, more visual appeal in tables and figures, and updated citation and report styles for APA Style 7th edition.

Chapter 1: The Purpose of Research
Chapter 2: Formulating a Research Question
Chapter 3: Researching and Writing the Literature Review
Chapter 4: Quantitative Designs
Chapter 5: Measurement Errors, Reliability, Validity
Chapter 6: Sampling
Chapter 7: Data Collection for Quantitative Research
Chapter 8: Secondary Data
Chapter 9: Entering and Organizing Quantitative Data
Chapter 10: Analyzing Quantitative Data
Chapter 11: Qualitative Designs and Data Collection
Chapter 12: Entering, Coding, and Analyzing Qualitative Data
Chapter 13: Results and Discussion
Chapter 14: Presenting Your Research
Chapter 15: Big Data


Instructor Resource Site

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LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Lecture Notes
  • All tables and figures from the textbook
Don’t use an LMS platform?

You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Student Study Site

The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
Key features


  • A conversational and jargon-free writing style brings the relevance of research to life.
  • Research in Action features illustrate real, annotated research examples, giving students the skills to read and interpret research they may encounter in their everyday lives.
  • Research Workshop features offer step-by-step help on practical topics that extend beyond the chapter to provide hands-on tips for students conducting their own research.
  • Ethical Considerations within each chapter address different aspects of research to emphasize ethics as an integral part of the research conversation.
  • Chapter pedagogy includes summaries, key terms, photos, and “Taking It a Step Further” questions to extend understanding and application of text concepts.


  • A new chapter on Big Data demystifies the latest digital social science research methods for students.
  • Chapter 11: Qualitative Designs and Data Collection has been completely revised to more clearly present the differences between qualitative research designs. 
  • Updated research examples reflect current studies in a variety of interdisciplinary fields.
  • APA 7th edition is used throughout the book so students see and practice the latest citation styles. 
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ISBN: 9781071879825

ISBN: 9781544391700