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Content of Published Articles
JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications.
First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations.
Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication.
Stimulating Interest in Marketing and Public Policy Research
JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research.
JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.
|Stacey Menzel Baker||Creighton University, USA|
|Lauren G. Block||Baruch College, USA|
|Lisa E. Bolton||Pennsylvania State University, USA|
|Manoj Hastak||American University, USA|
|Janet Hoek||University of Otago, New Zealand|
|Kelly D. Martin||Colorado State University, USA|
|Marlys Mason||Oklahoma State University, USA|
|Rebecca Walker Reczek||Ohio State University, USA|
|Maura Scott||Florida State University, USA|
|Clifford Shultz||Loyola University Chicago, USA|
|Beth Vallen||Villanova University, USA|
|Jerome D. Williams||Rutgers University, USA|
|Avery Abernethy||Auburn University, USA|
|Natalie Adkins||Drake University, USA|
|Kathryn Aikin||U.S. Food and Drug Administration, USA|
|Laurel Anderson||Arizona State University, USA|
|Craig Andrews||Marquette University, USA|
|Hae-Kyong Bang||Villanova University, USA|
|C. B. Bhattacharya||University of Pittsburgh, USA|
|Barbara Bickart||Boston University, USA|
|Dipayan Biswas||University of Southern Florida, USA|
|Sterling Bone||Utah State University, USA|
|Melissa G. Bublitz||University of Wisconsin - Oshkosh, USA|
|My (Myla) Bui||Loyola Marymount University, USA|
|Michael Capella||Villanova University, USA|
|Les Carlson||University of Nebraska-Lincoln, USA|
|Larry Compeau||Clarkson University, USA|
|Paul Connell||Stony Brook University, USA|
|Bettina Cornwall||University of Oregon, USA|
|Anthony Cox||Indiana University, USA|
|Brennan Davis||California Polytechnic State University, San Luis Obispo, USA|
|Patrick De Pelsmacker||University of Antwerpen, Belgium|
|Debra Desrochers||University of Bath, UK|
|Timothy Dewhirst||University of Guelph, Canada|
|Utpal Dholakia||Rice University, USA|
|Minette Drumwright||University of Texas at Houston, USA|
|Eric Eisenstein||Temple University, USA|
|Stacey Finkelstein||Stony Brook University, USA|
|Paula Fitzgerald||West Virginia University, USA|
|George Franke||University of Alabama, USA|
|Roland Gau||University of Texas at El Paso, USA|
|Dhruv Grewal||Babson College, USA|
|Sonya Grier||American University, USA|
|Gregory T. Gundlach||University of North Florida, USA|
|Jennifer Harris||Yale University, USA|
|Kelly L. Haws||Vanderbilt University, USA|
|Geraldine R. Henderson||Loyola University Chicago, USA|
|Ron Hill||Villanova University, USA|
|Elizabeth Howlett||Washington State University, USA|
|Wayne D. Hoyer||University of Texas at Austin, USA|
|Easwar Iyer||University of Massachusetts, USA|
|Deborah Roedder John||University of Minnesota, USA|
|Carol Kaufman-Scarborough||Rutgers University, USA|
|Jeremy Kees||Villanova University, USA|
|Punam Keller||Dartmouth College, USA|
|William Kilbourne||Clemson University, USA|
|Thomas C. Kinnear||University of Michigan, USA|
|Steve Kopp||University of Arkansas, USA|
|John Kozup||Villanova University, USA|
|Russ Laczniak||Iowa State University, USA|
|Cait Lamberton||University of Pittsburgh, USA|
|Richard Larrick||Duke University, USA|
|Kenneth Manning||Colorado State University, USA|
|Ingrid Martin||California State University, Long Beach, USA|
|Alan Mathios||Cornell University, USA|
|Robert N. Mayer||University of Utah, USA|
|Pierre McDonagh||University of Bath, UK|
|Martin Mende||Florida State University, USA|
|David Mick||University of Virginia, USA|
|Elizabeth Miller||University of Massachusetts, USA|
|George R. Milne||University of Massachusetts, USA|
|John Mittelstaedt||University of Wyoming, USA|
|Betsy Moore||University of Notre Dame, USA|
|Maureen Morrin||Temple University, USA|
|Patrick E. Murphy||University of Notre Dame, USA|
|Richard G. Netemeyer||University of Virginia, USA|
|Christopher Newman||University of Mississippi, USA|
|Patricia Norberg||Quinnipiac University, USA|
|Shintaro Okazaki||King's College London, UK|
|Julie Ozanne||University of Melbourne, Australia|
|Lucie Ozanne||University of Canterbury, New Zealand|
|Janis Pappalardo||U.S. Federal Trade Commission, USA|
|Cornelia Pechmann||University of California - Irvine, USA|
|John Peloza||University of Kentucky, USA|
|Ross Petty||Babson College, USA|
|Joseph Phelps||University of Alabama, USA|
|Michael Jay Polonsky||Deakin University, Australia|
|Andrea Prothero||University College Dublin, Ireland|
|Randle Raggio||University of Richmond, USA|
|Justine Rapp||University of San Diego, USA|
|Aric Rindfleisch||University of Illinois at Urbana–Champaign, USA|
|Debra Ringold||Willamette University, USA|
|Herbert Rotfeld||Auburn University, USA|
|Julie Ruth||Rutgers University, USA|
|Linda Salisbury||Boston College, USA|
|Debra L. Scammon||University of Utah, USA|
|Kathleen Seiders||Boston College, USA|
|Sankar Sen||Baruch College, USA|
|John Sherry||University of Notre Dame, USA|
|Dave Sprott||Washington State University, USA|
|Srinivas Sridharan||Monash University, Australia|
|Raji Srinivasan||University of Texas at Austin, USA|
|Andrew Strenio||Sidley Austin, LLP, USA|
|Lisa Szykman||College of William and Mary, USA|
|Charles R. Taylor||Villanova University, USA|
|Remi Trudel||Boston University, USA|
|Madhu Viswanathan||University of Illinois at Urbana–Champaign, USA|
|Kristen L. Walker||California State University, Northridge, USA|
|Dave Webb||University of Western Australia, Australia|
|William Wilkie||University of Notre Dame, USA|
|Shaoming Zou||University of Missouri - Columbia, USA|
All manuscripts must be submitted online at http://mc.manuscriptcentral.com/ama_jppm. Submissions that arrive via mail or e-mail will not be processed for review.
First-time authors will be required to create a Manuscript Central user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at email@example.com.
Review AMA Editorial Policies and Procedures before submitting your manuscript.
File Types: Word (except Word 2007), RTF, or PDF.
Font: 12 point, Times New Roman
Text: Double-spaced, left-justified
Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer
Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, graphics, and footnotes
PLEASE NOTE: NO EXCEPTIONS WILL BE MADE FOR PAGE LENGTH.
JPP&M manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:
- Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
- Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
- Keep sentences short so the reader does not get lost before the end of a sentence.
To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.
FILE 1: Title Page
- author(s) name, title, institution, address, telephone number, and e-mail address
- author(s) note
- financial disclosure, if applicable
FILE 2: Main Document
Page 2 and on, with each new element beginning on its own page:
- main text
The title should not exceed 25 words.
The abstract is limited to 175 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.
Include 4–5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in Manuscript Central upon submission.
Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.
- PRIMARY HEADING: Centered, upper- and lowercase, and in boldface. Add an extra carriage return before and after primary headings.
- SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in boldface. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
- TERTIARY HEADING: Flush left with title-style capitalization (first letter of each word) and in italics. If only one tertiary heading is used, the heading should be excluded.
- FOURTH-LEVEL HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one fourth-level heading is used, the heading should be excluded.
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.
References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.
See the Accepted Manuscript Guidelines page for reference style and examples.
Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 total footnotes, and they should not exceed 40 words total. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note after the reference section.
Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear.
Figures should not appear within the text but follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.
If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.