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Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

Published in Association with American Marketing Association

eISSN: 15477207 | ISSN: 07439156 | Current volume: 43 | Current issue: 3 Frequency: Quarterly
JPP&M seeks manuscripts from a variety of disciplines that represent diverse perspectives. Therefore, submission of manuscripts from individuals with disparate backgrounds is encouraged. For example, prospective authors might have backgrounds in marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal's only requirements are that manuscripts must be well documented, well reasoned, balanced, and relevant.

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Content of Published Articles
JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications.

First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations.

Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication.

Stimulating Interest in Marketing and Public Policy Research
JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research.

JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.

Editors in Chief
Jeremy Kees Villanova University, USA
Beth Vallen Villanova University, USA
Vice President of Publications
Roland Rust University of Maryland, USA
Associate Editors
Stacey Menzel Baker Creighton University, USA
Aronté Marie Bennett Villanova University, USA
Christopher Berry Colorado State University, USA
Sterling A. Bone Utah State University, USA
Tonya Williams Bradford University of California, Irvine, USA
Donnel Briley University of Sydney, Australia
Jacob Brower Queen's University, Canada
Melissa G. Bublitz University of Wisconsin-Madison, USA
Peter R. Darke York University, Canada
Benét DeBerry-Spence University of Illinois at Chicago, USA
Yany Grégoire HEC Montréal, Canada
Dhruv Grewal Babson College, USA
Kelly Haws Vanderbilt University, USA
Daniel Korschun Drexel University, USA
Leonard Lee National University of Singapore, Singapore
Marlys Mason Oklahoma State University, USA
Martin Mende Arizona State University, USA
Elizabeth Miller University of Massachusetts Amherst, USA
Shintaro Okazaki King's College London, UK
Rebecca Walker Reczek The Ohio State University, USA
Linda Court Salisbury Boston College, USA
Hope Schau University of California, Irvine, USA
Clifford Shultz Loyola University Chicago, USA
Raji Srinivasan University of Texas at Austin, USA
Marla Royne Stafford University of Nevada, Las Vegas, USA
Andrea H. Tangari Wayne State University, USA
Remi Trudel Boston University, USA
Kristen Walker California State University, Northridge, USA
Editorial Review Board
Natalie Ross Adkins Drake University, USA
Kathryn Aikin U.S. Food and Drug Administration, USA
Craig Andrews Marquette University, USA
Courtney Nations Azzari University of North Florida, USA
Rajesh Bagchi Virginia Tech, USA
Yakov Bart Northeastern University, USA
Sara Baskentli Western Washington University, USA
Mia M. Birau EMLYON Business School, France
Lauren Block Baruch College, USA
Chris Blocker Colorado State University, USA
Samuel K. Bonsu Ghana Institute of Management and Public Administration, Ghana
Benjamin Borenstein Villanova University, USA
Aaron R. Brough Utah State University, USA
Scot Burton University of Arkansas, USA
Les Carlson University of Nebraska-Lincoln, USA
Lan Nguyen Chaplin Northwestern University, USA
Charlene Chen Nanyang Technical University, Singapore
Larry D. Compeau Clarkson University, USA
Paul M. Connell Stony Brook University, USA
T. Bettina Cornwell University of Oregon, USA
John Costello University of Notre Dame, USA
Robin Coulter University of Connecticut, USA
David Crockett University of Illinois Chicago, USA
Samantha Cross Iowa State University, USA
Darren Dahl University of British Columbia, Canada
Gopal Das Indian Institute of Management Bangalore, India
Patrick De Pelsmacker University of Antwerpen, Belgium
Debra Desrochers University of Bath, UK
Timothy Dewhirst University of Guelph, Canada
Utpal Dholakia Rice University, USA
Susan Dobscha Bentley University, USA
Joshua D. Dorsey Florida International University, USA
Shuili Du University of New Hampshire, USA
Meike Eilert University of Nebraska–Lincoln and Ascension, USA
Akon E. Ekpo Loyola University Chicago, USA
Jennifer Edson Escalas Vanderbilt University, USA
Adam Farmer University of Alabama, USA
Justine Farrell University of San Diego, USA
Daniel Fernandes Católica-Lisbon School of Business and Economics, Portugal
Raffaele Filieri Audencia Business School, France
Stacey Finkelstein Stony Brook University, USA
M. Paula Fitzgerald West Virginia University, USA
Andrea Godfrey Flynn University of San Diego, USA
Alexa Fox University of Akron, USA
George Franke University of Alabama, USA
Martin Paul Fritze University of Cologne, Germany
Nitika Garg University of New South Wales, Australia
Aaron M. Garvey University of Kentucky, USA
Roland Gau National Yang Ming Chiao Tung University, Taiwan
Kelly Geyskens Maastricht University, Netherlands
Mary Gilly University of California, Irvine, USA
Alexei Gloukhovtsev Aalto University School of Business, Finland
Shreyans Goenka Virginia Tech, USA
Sonya Grier American University, USA
Merlyn Griffiths University of North Carolina at Greensboro, USA
Amir Grinstein Northeastern University, USA
Greg Gundlach University of North Florida, USA
Manoj Hastak American University, USA
Nicole Hess University of South Florida, USA
Ron Hill American University, USA
Wayne D. Hoyer University of Texas at Austin, USA
Sertan Kabadayi Fordham University, USA
Bernadette Kamleitner WU Vienna University of Economics and Business, Austria
Carol Kaufman-Scarborough Rutgers University, USA
Punam A. Keller Tuck School of Business at Dartmouth College, USA
Ann-Marie Kennedy University of Canterbury, New Zealand
Thomas C. Kinnear University of Michigan, USA
Yuliya Komarova Fordham University, USA
Steven W. Kopp University of Arkansas, USA
Monica LaBarge Queen's University, Canada
Cait Lamberton University of Pennsylvania, USA
Richard P. Larrick Duke University, USA
Ju-Yeon Lee Iowa State University, USA
Lama Lteif University of New Mexico, USA
Richard J. Lutz University of Florida, USA
Adriana Madzharov University of Bath, UK
Kelley Main University of Manitoba, Canada
Kenneth C. Manning Colorado State University, USA
Ingrid Martin California State University, Long Beach, USA
Kelly Martin Colorado State University, USA
Pierre McDonagh University of Bath, UK
Matthew D. Meng Utah State University, USA
Tyler Milfeld Villanova University, USA
George R. Milne University of Massachusetts, USA
Elizabeth Minton University of Wyoming, USA
Ann Mirabito Baylor University, USA
Christine Moorman Duke University, USA
Gergana Nenkov Boston College, USA
Richard G. Netemeyer University of Virginia, USA
Christopher Newman University of Mississippi, USA
Patricia Norberg Quinnipiac University, USA
Genevieve E. O'Connor Fordham University, USA
Lucie Ozanne University of Canterbury, New Zealand
Robert Palmatier University of Washington, USA
Janis Pappalardo U.S. Federal Trade Commission, USA
Connie (Cornelia) Pechmann University of California - Irvine, USA
John Peloza University of Kentucky, USA
Laura A. Peracchio University of Wisconsin-Milwaukee, USA
Vanessa Gail Perry George Washington University, USA
Michael Polonsky Deakin University, Australia
Deidre Popovich Texas Tech University, USA
Linda L. Price University of Wyoming, USA
Marie Louise Radanielina-Hita HEC Montréal, Canada
Randle D. Raggio University of Richmond, USA
Shelly Rathee Villanova University, USA
Aric Rindfleisch University of Illinois at Urbana–Champaign, USA
Debra Jones Ringold Willamette University, USA
Stacey G. Robinson University of Alabama, USA
José Antonio Rosa Iowa State University, USA
Adriana Samper Arizona State University, USA
Cinthia B. Satornino University of New Hampshire, USA
Maura L. Scott The Arizona State University, USA
Kathleen Seiders Boston College, USA
Sankar Sen Baruch College, USA
Jayati Sinha Florida International University, USA
Gina Elaine Slejko Colorado State University, USA
Ronn J. Smith University of Wyoming, USA
Francesca Sobande Cardiff University, UK
Dave Sprott Claremont Graduate University, USA
Srinivas Sridharan Monash University, Australia
Laurel Steinfield University of Western Ontario, Canada
David W. Stewart Loyola Marymount University, USA
Lisa Szykman College of William and Mary, USA
Charles R. Taylor Villanova University, USA
Meredith Rhoads Thomas Florida State University, USA
Gautham Gopal Vadakkepatt George Mason University, USA
Jenny van Doorn University of Groningen, Netherlands
Koert van Ittersum University of Groningen, Netherlands
Eric VanEpps Vanderbilt University, USA
Madhubalan Viswanathan Loyola Marmount University, LA, USA
Jessica Vredenburg Auckland University of Technology, New Zealand
T.J. Weber California Polytechnic State University, USA
William L. Wilkie University of Notre Dame, USA
Marie A. Yeh Loyola University Maryland, USA
Daniel M. Zane Lehigh University, USA
Kuangjie Zhang Nanyang Technical University, Singapore
Shaoming Zou University of Missouri - Columbia, USA
AMA Editorial Staff
T.J. Anderson Academic Content Manager
Jess Barselow Production Editor
Karin Horler Senior Copy Editor
Bennie F. Johnson Chief Executive Officer
Michelle Kritselis Publisher, Academic Communities and Journals
Marilyn Stone Director, Academic Communities and Journals
Matt Weingarden Exceutive Vice President, Communities and Journals
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