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Asian Journal of Management Cases

Asian Journal of Management Cases

Published in Association with Lahore University of Management Sciences
Other Titles in:
Business & Management

eISSN: 09730621 | ISSN: 09728201 | Current volume: 18 | Current issue: 1 Frequency: Bi-annually


Business schools throughout the world are increasingly adopting the case method for imparting instruction. This journal fills an important need in this context by focusing on real life management issues in the unique socio-economic environment of Asia. The journal carries cases drawn from South, Central and South-West Asia plus the Middle East. It covers all the major management areas including accounting and finance, business ethics, entrepreneurship, human resource management, marketing, organizational behavior and strategic management.

A peer-reviewed journal, it carries high quality teaching and research cases covering a wide range of management challenges, to tackle which new responses and processes are needed.

Each issue of AJMC comprises four to five original teaching, research or analytical case studies, each with summaries and questions to facilitate both teaching and learning. Cases should be accompanied with a teaching note. Even though, the teaching note will not be published, it is necessary for the review process. The journal is published in March and September every year with thematically focused issues occasionally.

Electronic Access:
Asian Journal of Management Cases is available electronically on SAGE Journals Online at

This journal is a member of the Committee on Publication Ethics (COPE).

Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics.

Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies).

The journal is published in March and September every year with thematically focused issues occasionally.

Zainab Riaz Lahore University of Management Sciences, Pakistan
Managing Editor
Ayesha Khan Lahore University of Management Sciences, Pakistan
Associate Editors
Alnoor Bhimani London School of Economics; Lahore University of Management Sciences
Virginia Bodolica Professor (The Said T. Khoury Chair of Leadership Studies), American University of Sharjah, UAE
Robert S Collins International Institute for Management Development, Switzerland
Christopher Cowton Huddersfield University, UK
Alfred Jaeger McGill University, Canada
Advisory Board
Shaukat A Brah Founding Rector, Karachi School of Business & Leadership, Pakistan
Paul Ellis Hong Kong Polytechnic University, Hong Kong
James Erskine The Richard Ivey School of Business, Canada
Jawaid A Ghani Karachi School of Business & Leadership, Pakistan
Mohammad Nishat Institute of Business Administration, Karachi, Pakistan
Louis Wells Harvard Business School, USA
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  • Manuscript Submission Guidelines: Asian Journal of Management Cases

    This Journal is a member of the Committee on Publication Ethics

    Please read the guidelines below then visit the Journal’s submission site to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned.

    Only manuscripts of sufficient quality that meet the aims and scope of Asian Journal of Management Cases will be reviewed.

    There are no fees payable to submit or publish in this journal.

    As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you.

    1. What do we publish?

    1.1 Aims & Scope
    1.2 Article types
    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy
    2.2 Authorship
    2.3 Acknowledgements
    2.4 Funding
    2.5 Declaration of conflicting interests

    3. Publishing polices

    3.1 Publication ethics
    3.2 Contributor’s publishing agreement
    3.3 Open access and author archiving

    4. Preparing your manuscript

    4.1 Formatting
    4.2 Artwork, figures and other graphics
    4.3 Supplementary material
    4.4 Reference style
    4.5 English language editing services

    5. Submitting your manuscript

    5.1 ORCID
    5.2 Information required for completing your submission
    5.3 Permissions

    6. On acceptance and publication

    6.1 SAGE Production
    6.2 Online First publication
    6.3 Access to your published article
    6.4 Promoting your article

    7. Further information               

    1. What do we publish?

    1.1 Aims & Scope

    Before submitting your manuscript to Asian Journal of Management Cases, please ensure you have read the Aims & Scope.

    1.2 Article types

    Please select the appropriate manuscript type while submitting your manuscript online:
    Teaching Case Or Research/Analytical Case:

    1. All cases must be accompanied by a comprehensive Teaching Note. Although, the Teaching Note will not be published, it is crucial to the review process. The Teaching Note must include:

    a. A brief synopsis of the case, including immediate issues.
    b. Identification of the intended course and audience, the topics it covers, and its teaching objectives.
    c. Assignment questions for student preparation, along with a full analysis of each question.
    d. Analytical points that will differentiate an exceptional students must also be highlighted.
    e. A teaching plan, which must include the expected flow of discussion through key questions, role playing, handouts in class and the use of audio-visuals.
    f. Follow-up information about the decision actually taken where this is appropriate.
    g. A clear citation of the research basis for data collection used in the case, including the extent of disguises if they have been used.
    h. A list of associated readings of theoretical material relating the case to its field or course.

    1. A field case (teaching or research/analytical) must be accompanied by a letter authorizing publication from a competent authority from the organization on which the case is based. If the case is based on public or secondary information, all sources should be clearly cited. In this situation, a release letter is not required. If you would like to know the format of a release letter, kindly email
    2. Previously published cases will not be accepted
    3. Fictional cases are not considered for publication.

    Teaching Case Guidelines

    Please remember the following important guidelines:

    a. Always use the past tense throughout the case, except in direct quotes and exhibits.
    b. Use information the company will approve the release of. If you are going to use a disguise, make sure the information can still be clearly understood.
    c. Most of the teaching cases published in AJMC are decision focused cases. Therefore, the opening paragraph needs to be the most focused part of the case.
    d. Your case outline will generally follow the following format:

    • Opening paragraph
    • Company background
    • Specific area of interest
    • Specific problem
    • Alternatives
    • Conclusion
    1. All editorial correspondence should be addressed to the site administrator on SAGE Track SAGE (
    2. Contributors must provide their affiliations and complete postal and e-mail addresses with their papers.
    3. All cases should be accompanied by an abstract of 200 words. Up to six keywords should also be supplied. All articles should be typed on one side of the paper (preferably A4) and double-spaced throughout (not only the text but also the abstract, displayed quotations, notes, references and any other matter). Notes should be numbered serially and presented at the end of the article. Notes must contain more than a mere reference.

    1.3 Writing your paper

    The SAGE Author Gateway has some general advice and on how to get published, plus links to further resources.

    1.3.1 Make your article discoverable
    When writing up your paper, think about how you can make it discoverable. The title, keywords and abstract are key to ensuring readers find your article through search engines such as Google. For information and guidance on how best to title your article, write your abstract and select your keywords, have a look at this page on the Gateway: How to Help Readers Find Your Article Online

    2. Editorial policies

    2.1 Peer review policy

    In order to ensure objectivity and consistent high quality of the material published, all cases are double-blind refereed after going through an initial editorial review.

    Asian Journal of Management Cases is hosted on SAGE Track SAGE; a web based online submission and peer review system. Please read the Manuscript Submission guidelines below, and then visit to log in and submit your article online.

    2.2 Authorship

     All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    2.3 Acknowledgements

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Please supply any personal acknowledgements separately to the main text to facilitate anonymous peer review.

    2.3.1 Third party submissions
    Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgements section of the manuscript and in the accompanying cover letter. The statements must:

    •    Disclose this type of editorial assistance – including the individual’s name, company and level of input 
    •    Identify any entities that paid for this assistance 
    •    Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations, e.g. conflicting interests, funding, etc.

    Where appropriate, SAGE reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.

    2.3.2 Writing assistance
    Individuals who provided writing assistance, e.g. from a specialist communications company, do not qualify as authors and so should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company and level of input – and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding

    Asian Journal of Management Cases requires all authors to acknowledge their funding in a consistent fashion under a separate heading.  Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. 

    2.5 Declaration of conflicting interests

    Asian Journal of Management Cases encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

    3. Publishing Policies

    3.1 Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

    3.1.1 Plagiarism
    Asian Journal of Management Cases and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarised other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.

    3.1.2 Prior publication
    If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

    3.2 Contributor’s publishing agreement      

    Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit the SAGE Author Gateway

    3.3 Open access and author archiving

    Asian Journal of Management Cases offers optional open access publishing via the SAGE Choice programme. For more information on Open Access publishing options at SAGE please visit SAGE Open Access. For information on funding body compliance, and depositing your article in repositories, please visit SAGE’s Author Archiving and Re-Use Guidelines and Publishing Policies.

    4. Preparing your manuscript for submission                                                               

    4.1 Formatting

    The preferred format for your manuscript is Word. LaTeX files are also accepted. Word and (La)Tex templates are available on the Manuscript Submission Guidelines page of our Author Gateway.

    4.2 Artwork, figures and other graphics

    For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines  

    Figures supplied in colour will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. For specifically requested colour reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.

    4.3 Supplementary material

    This journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplementary files

    4.4 Reference style

    Asian Journal of Management Cases adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.

    1. British spellings throughout; universal 'z' in '-ize' and '-ization' words.
    2. Single quotes throughout; double quotes used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with one space with a line space above and below.
    3. Use 'twentieth century', '1980s'. Spell out numbers from one to ninety-nine, 100 and above to remain in figures. However, for exact measurements use figures (3 km, 9 per cent in text not %). Use thousands and millions, not lakhs and crores.
    4. Use of italics and diacriticals should be minimal, but consistent.
    5. Tables and figures should be indicated in the text by number separately (see Table 1), not by placement (see Table below). Present each table and figure on a separate sheet, gathering them together at the end of the article.
    6.  A consolidated alphabetical list of all books, articles, essays and theses referred to (including any referred to in the tables, figures, graphs and maps) should be provided. It should be typed in double-spacing and will be printed at the end of the article. All articles, books and theses should be listed in alphabetical order of author, giving the author's surname first followed by the first name.

    In-text citations (as per APA, 6th edition):

    • (Kessler, 2003, p. 50); (Joreskog & Sorborn, 2007, pp. 50–66); (Basu, Banerji & Chatterjee, 2007) [first instance]; Basu et al. (2007) [Second instance onwards]; (‘Study finds’, 2007); (Anonymous, 1998); (Gogel,1990, 2006, in press); (Gogel, 1996; Miller, 1999)
      • References:
      • Book: Patnaik, U. (2007). The republic of hunger. New Delhi: Three Essays Collective.
      • Book chapter: Chachra, S. (2011). The national question in India. In S. Moyo and P. Yeros (Eds.), Reclaiming the nation (pp. 67–78). London and New York: Pluto Press.
      • Journal article: Foster, J. B. (2010). The financialization of accumulation. Monthly Review62(5), 1−17. doi: 10.1037/0278-6133.24.2.225 [Doi number optional]

    4.5 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

    5. Submitting your manuscript

    Asian Journal of Management Cases is hosted on SAGE Track SAGE, a web based online submission and peer review system. Visit to login and submit your article online.
    IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year it is likely that you will have had an account created.

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    The collection of ORCID iDs from corresponding authors is now part of the submission process of this journal. If you already have an ORCID iD you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID iD will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID iD is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID iD please follow this link to create one or visit our ORCID homepage to learn more.

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions

    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway

    6. On acceptance and publication           

    6.1 SAGE Production

    Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be sent by PDF to the corresponding author and should be returned promptly.  Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.

    6.2 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

    6.3 Access to your published article

    SAGE provides authors with online access to their final article.

    6.4 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

    7. Further information

    Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Asian Journal of Management Cases editorial office as follows:

    Individual Subscription, Print Only

    Institutional Subscription, E-access

    Institutional Subscription, Print Only

    Institutional Subscription, Combined (Print & E-access)

    Individual, Single Print Issue

    Institutional, Single Print Issue