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Management and Business Research
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Management and Business Research

Sixth Edition
Experience with SAGE edge


May 2018 | 464 pages | SAGE Publications Ltd


The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.

New to This Edition:

  • Coverage of online data collection, netnography, big data and data visualization.
  • Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor.
  • Annotated further reading recommendations. 

An important new feature is the “Research in Action” textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical ‘top tip’ for doing research successfully.

The book is complemented by FREE online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material.

Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.

 
Chapter 1. Finding Your Feet in Management and Business Research
 
Chapter 2. Reviewing the Literature
 
Chapter 3. The Philosophy of Management and Business Research
 
Chapter 4. Designing Management and Business Research
 
Chapter 5. The Research Experience
 
Chapter 6. Crafting Qualitative Data through Language and Text
 
Chapter 7. Crafting Qualitative Data through Observation and Participatory Research
 
Chapter 8. Framing and Interpreting Qualitative Data
 
Chapter 9. Crafting Quantitative Data
 
Chapter 10. Summarizing and Making Inferences from Quantitative Data
 
Chapter 11. Multivariate Analysis
 
Chapter 12. Writing Management and Business Research

Supplements

Click for online resources

For lecturers:

  • PowerPoints slides featuring figures, tables and key topics from the book
  • Instructor's manual guide
  • Video presentation on 'Developing a Convincing Argument' by Professor Richard Thorpe

For Students:

  • Video explanations of research philosophy concepts and "developing a convincing argument" by one of the authors, Professor Richard Thorpe
  • Weblinks to articles, examples of research, and podcasts
  • Case studies from SAGE Business Cases
  • SAGE journal articles and book chapters
  • Encyclopedia entries explaining key terms
  • Templates and datasets for use in practice
  • Multiple choice quizzes on key chapter concepts
  • Answers to exercises in the book
  • Glossary flashcards

The area of Research Methods is often perceived as either daunting or tiresome to those starting their research journey, however this book through its well-structured and engaging format resolves these concerns. The combination of resources not only provides stimulation but also caters to a wealth of different learning styles and is very accessible. A great book for those at undergraduate or PhD level.

Fran Ackermann
Curtin University, Australia

I find the design of the book very reader-friendly. The language is simple to understand, and the illustrations and examples are excellent. The length of discussion is appropriate, with the right amount of information presented.

I have never done a dissertation in my previous studies, and I have no idea how to collect data. In particular, I do not know what types of data collection there are, and the pros and cons for each type. Therefore, information on data collection is of most help to me.

A comprehensive and well written textbook on research. An excellent resource for management and business students.

Alan Chan
Master of Business Administration – University of Leeds

This book provides a number of routes to effective learning, be it visual aids, interactive group work or online access, to name but three. It is clearly laid out and the variety of learning tools keeps the learner engaged.

The ‘tree metaphor’ feature is a great ‘big picture’ view, we all like a good metaphor to help us get our heads round what for many will be a new subject area. It really assists the reader to visualise the essence of the discreet building blocks required to complete a comprehensive research project. The exercises are good for tactile learning, and the ebook for those requiring an alternative access point for learning.

Andrew Wool
PhD Employment Relations, Innovation & Change

The book gives very comprehensive coverage of the research process in an accessible way that is relevant to newcomers and hardened practitioners.

From my perspective, the book is very relevant for preparing for my MBA dissertation. The opening chapters help with the difficult task of identifying a suitable research subject and reading around the topic. The later chapters describe the research process and methods of data gathering. Especially useful are the chapters on statistical analysis which can be daunting for many students who have not had formal training.

Andy Vicat
MBA (Masters in Business Administration)

I’ve already written my methodology, however, I’ll be going back through it using the tree metaphor. I had been approaching my methodology from a fairly superficial perspective, just looking at the ‘bark’ you could say. However, it’ll be really helpful to look deeper into the other sections of the tree trunk to ensure my method is based on the correct assumptions. Additionally, I’m a visual learner and can get lost in blocks of text, therefore, the visual representation is very helpful.

To all students, starting your dissertation can be a very daunting task and I know that I rushed into it without fully understanding the process. Therefore, I would say if you, like me, feel completely overwhelmed by your dissertation project then this is an excellent resource to help guide you through the process.

Eleanor Pownall-Gray
BA Management, Fourth Year
Key features

NEW TO THIS EDITION:

  • Coverage of online data collection, netnography, big data and data visualization.
  • Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor.Annotated further reading recommendations. 

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