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Mass Communication
Living in a Media World

Eighth Edition


January 2021 | 488 pages | SAGE Publications, Inc

Transform your students into smart, savvy media consumers.

A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Eighth Edition highlights how social and digital media, video games, and the global pandemic are changing the face of media today.


NEW TO THIS EDITION

  • New chapter opening vignettes reflect the newest developments in media news such as how the story broke in early 2020 about the novel coronavirus, how Amazon founder Jeff Bezos became the owner of the Washington Post, and how COVID-19 transformed the movie and sports industries.
  • Updated coverage of the latest shifts in the media business world, including the increased use of  tv and movie streaming services and popular social media apps, as well as how these new technologies shape advertising, media law and ethics.
  • Seven Secrets They Don't Want You To Know About The Media has been updated to reflect the growing importance of mobile and social media.
  • New chapter on social media and video games explores how interactive technologies affect relationships through non-stop global connections and information-sharing on everything from news, politics and gaming.

 

  • KEY FEATURES
  • Chapter-opening vignettes exemplify chapter themes by engaging students with current stories about the people at the center of newsworthy events.
  • Illustrated timelines showcase the development of mass communication in a broader historical context.
  • Test Your Media Literacy boxes ask students to read about current research, interviews, data, or events, and then answer questions that encourage critical thinking to elicit analysis of the topic presented.
  • Test Your Visual Media Literacy boxes showcase images from various media,  seeking instinctive reactions from readers, before providing context and questions that encourage critical assessment.
  • Review questions at the end of every chapter encourage students to apply critical thinking to examples of mass communication from literature and popular culture.   
  • The Seven Secrets are highlighted to underscore the importance of media literacy principles.
  • A glossary helps reinforce key concepts.

 
PART I. INTRODUCTION TO THE MEDIA
 
Chapter 1. Living in a Media World: An Introduction to Mass Communication
 
Chapter 2. Mass Communication Effects: How Society and Media Interact
 
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
 
PART II. LEGACY MEDIA
 
Chapter 4. Books: The Birth of the Mass Media
 
Chapter 5. The News Business: Reflection of a Democratic Society
 
Chapter 6. Audio: Music and Talk Across Media
 
Chapter 7. Movies: Mass Producing Entertainment
 
Chapter 8. Television: Broadcast and Beyond
 
PART III. DIGITAL AND GLOBAL MEDIA
 
Chapter 9. Online and Mobile Media
 
Chapter 10. Social Media and Video Games: Becoming Part of the Story
 
Chapter 11. Global Media: Communication around the World
 
PART IV. STRATEGIC COMMUNICATION
 
Chapter 12. Advertising: Selling a Message
 
Chapter 13. Public Relations: Interactions, Relationships, and the News
 
PART V. REGULATION AND CONTROL OF THE MEDIA
 
Chapter 14. Media Law: Free Speech and Fairness
 
Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency

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Loose-leaf
ISBN: 9781544383033
$85.00

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ISBN: 9781544382999
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