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The Reader

Third Edition
Edited by:

November 2009 | 464 pages | SAGE Publications, Inc
The Third Edition of McDonaldization: The Reader includes a wide array of sources, from journal articles, to essays from edited books, to newspaper and magazine articles. George Ritzer, best-selling author of McDonaldization of Society, has updated this popular anthology to build upon and go beyond the thesis of McDonaldization. Classic articles from the First and Second Editions remain in this volume and are supplemented by a significant number of new pieces which bring the discussion about McDonaldization up to date.


Part I. McDonaldization: Basics, Studies, Applications, and Extensions
1. An Introduction to McDonaldization
George Ritzer
2. Precursors: Bureaucracy and Max Weber’s Theory of Rationality, Irrationality, and the Iron Cage
George Ritzer
3. Islands of the Living Dead: The Social Geography of McDonaldization
Joel I. Nelson
4. On Mass Distrbution: A Case Study of Chain Stores in the Restaurant Industry
P. D. Holley and D. E. Wright, Jr.
5. A Sociology of Rib Joints
Alan Bryman
6. McDonald’s as a Disneyized Institution
Ian Heywood
7. Urgent Dreams: Climbing, Rationalization, and Ambivalence
8. A Conversation With Eric Schlosser, Author of Fast Food Nation
Bryan S. Turner
9. McDonaldization: The Major Criticisms
Part II. The McDonaldization of Social Structures and Institutions
Matthew B. Robinson
10. McDonaldization of America’s Police, Courts, and Corrections
Kathryn Hausbeck and Barbara G. Brents
11. McDonaldization of the Sex Industries?: The Business of Sex
Lee F. Monaghan
12. McDonaldizing Men's Bodies? Slimming, Associated (Ir)Rationalities and Resistances
Sara Raley
13. McDonaldization and the Family
Gary Wilkinson
14. McSchools for McWorld? Mediating global pressures with a McDonaldizing education policy response
Nathan Jurgenson
15. The De-McDonaldization of the Internet
Jos Gamble
16. Multinational Retailers in China: Proliferating ‘McJobs’ or Developing Skills?
Andrew J. Knight
17. Supersizing Farms: The McDonaldization of Agriculture
Carol Morris and Matt Reed
18. From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK
John Drane
19. From Creeds to Burgers: Religious Control, Spiritual Search, and the Future of the World
Bryan S. Turner
20. McCitizens: Risk, Coolness, and Irony in Contemporary Politics
George Ritzer
21. Cathedrals of Consumption: Rationalization, Enchantment, and Disenchantment
Adam Weaver
22. The McDonaldization Thesis and Cruise Tourism
Kristine P. Jerome
23. A Case of McDonald's Restaurant: The Built Environment and the Perpetuation of the Phenomenon of Globalisation
George Ritzer
24. Credit Cards, Fast-Food Restaurants, and Rationalization
Part III. Cross-Cultural Analysis, Social Movements, and Social Change
Benjamin R. Barber
25. Jihad vs. McWorld
George Ritzer
26. September 11, 2001: Mass Murder and Its Roots in the Symbolism of American Consumer Culture
27. The McLibel Trial Story
Wayne Northcutt
28. José Bové vs. McDonald's: The Making of a National Hero in the French Anti-Globalization Movement
Hielke S. van der Meulen
29. The Emergence of Slow Food: Social entrepreneurship, local foods, and the Piedmont gastronomy cluster
Part IV. The Debate Over the Relationship Between McDonaldization and Globalization
Jan Nederveen Pieterse
30. Globalization and Culture: Three Paradigms
Malcolm Waters
31. McDonaldization and the Global Culture of Consumption
James L. Watson
32. Transnationalism, Localization, and Fast Foods in East Asia
Bryan S. Turner
33. The McDonald’s Mosaic: Glocalization and Diversity
Melissa L. Caldwell
34. Domesticating the French Fry: McDonald’s and Consumerism in Moscow
Uri Ram
35. Glocommodification: How the Global Consumes the Local—McDonald’s in Israel
George Ritzer
36. Globalization and McDonaldization: Does It All Amount to ... Nothing?
Michael Veseth
37. Globaloney
Part V. Conclusion
Elif Izberk-Bilgin & Aaron Ahuvia
38. eBayization

This is an excellent resource for understanding how globalisation and conglomerations like McDonalds have come to rule the world we live in.

Miss Danika Robyn Waddell
Sociology and Health and Social Care, Scarborough Sixth Form College
February 14, 2020

The book is too specific

Professor Dirk Reiser
Society and economy, University of Applied Sciences Rhine Waal
October 15, 2015

Excellent insight and alternative thinking provided for students
This can be used across a wide range of sociological modules and I have recommended it for students wider reading

Miss Laura Firth
Public Services, Runshaw College
June 3, 2013

Parts of this book were beneficial but for a course on globalization, I needed a more introductory level textbook. I will be using chapters from this book though.


Mr Mark Caldwell
Sociology Dept, University of Wisconsin - Milwaukee
November 8, 2012

Whilst an excellent book, considered to take students in a direction that was too specialist for the Module that was taught.

Mr Warren Evans
ICE House Project, Cornwall College
September 17, 2012

It helps students to think sociologically, and above all criticaly about society.

Mr Ole Jørgen Ranglund
Institutt for organisasjons- og ledelsesfag, Hedmark University College
November 8, 2011

We have used the earlier editions of this book extensively and this latest edition is excellent - it brings the topic up to date and includes some very useful examples.

Dr Serena Bufton
School of Social Science & Law, Sheffield Hallam University
September 21, 2010

I love the book--it's great! The reason I'm not adopting it is simply that I'm to focus the Special Topics course on a different theme. If I get the chance to go to this theme, I will definitely use this title.

Dr Annalisa Raymer
Public Policy & Community Service, Emory and Henry College
April 30, 2010

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